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Old Nov 24, 2018, 10:33 pm
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: Adam Smith
New MM/2MM/3MM/*MM Members - Report your achievement in the roll call thread

Air Canada Million Mile Lifetime member Master Thread Wiki

*** For the time being, please post any wiki requests as a regular post and allow yyznomad to manage the wiki. Please and thank you.

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It is long overdue that this Million Miler master thread got a wiki. This thread was started by Catch, who first reported receiving his/her Million Miler kit from Air Canada.
Seeing how the same questions get asked repeatedly over the last eight years, I put together as much information as possible. Of course, the Million Miler program is a fluid beast and with newly minted Million Milers as we go along, this wiki will be updated to reflect such changes and program updates.


In the past, several former and extremely valuable contributors to the AC FT forum, as well as current contributors, have lobbied Air Canada for a Lifetime recognition program.

Beginning in 2010, this program came to fruition. As per Andrew Yiu, a former valued FT contributor (under a different handle) and now Air Canada Executive and a former FT AC lurker:

Originally Posted by Andrew Yiu
As I had previously mentioned in the post on 2010 top tier benefits as well as during SE events, Air Canada will start recognizing customers who have demonstrated long term loyalty to Air Canada by flying significant amount of status miles on Air Canada operated flights including regional carriers such as Jazz since the inception of the Air Canada top tier program. Those who qualified for this program will be contacted directly by AC in the coming weeks as the mailing of the packages are not done in one batch; so if you didn't get anything yesterday, don't assume you didn't qualify. The number of members that qualified is extremely small relative to the overall membership base hence the details of the program are communicated directly with those who qualified and not communicated in a press release (as some of you have suggested). As for the core benefits of the program, the first post gave some pretty good description of it.

As to those who accused us of 'poor communication' 'embarassing communication day', members who qualified for this would have been contacted with a nicely presented package and again only very small group of customers qualified for this.

And without further adieu, the MM FAQ.

- yyznomad

======================================

Air Canada Million Mile Lifetime: Frequently Asked Questions (FAQ)

Q0: When did the Million Mile Lifetime program rollout?
Q1a: Where can I find my Million Miler Lifetime AQM total?
Q1b: Where can I find my historical Million Miler Lifetime AQM activity/flights?
Q2: Which types of AQM counts toward Million Miler Lifetime AQM?
Q3: What do I get when I reach Million Miler nirvana and when will I get my MM package?
Q4: What Privileges do I get as a Million Miler?
Q5: When I become a 2MMer, what is the process for gifting Lifetime status to another person?
Q6: How many Air Canada Million Mile members are there?
Q7: How do Air Canada Million Mile Lifetime members compare to other programs?
Q8: Does/can the front-line staff and crew have the ability to distinguish between a 1MM vs. 2MM vs. 3MM vs. etc?
Q9: What additional benefits does a Million Mile Lifetime member receive?
Q10: What are the PIL codes for MMers?
Q11: Which FTers are Million Mile Lifetime members?




Back to FAQ

Q0: When did the Million Mile Lifetime program rollout?

The program was quietly rolled out in 2010 at around the same time this thread was started. There was no press release. There was no blast to members. Only those who had achieved MM status based on the requirements were communicated with directly.

Originally Posted by Andrew Yiu
As I had previously mentioned in the post on 2010 top tier benefits as well as during SE events, Air Canada will start recognizing customers who have demonstrated long term loyalty to Air Canada by flying significant amount of status miles on Air Canada operated flights including regional carriers such as Jazz since the inception of the Air Canada top tier program. Those who qualified for this program will be contacted directly by AC in the coming weeks as the mailing of the packages are not done in one batch; so if you didn't get anything yesterday, don't assume you didn't qualify. The number of members that qualified is extremely small relative to the overall membership base hence the details of the program are communicated directly with those who qualified and not communicated in a press release (as some of you have suggested). As for the core benefits of the program, the first post gave some pretty good description of it.

As to those who accused us of 'poor communication' 'embarassing communication day', members who qualified for this would have been contacted with a nicely presented package and again only very small group of customers qualified for this.
Back to FAQ



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Q1a: Where can I find my Million Miler Lifetime AQM total?

In your Altitude account (not Aeroplan), there is a special section labeled with a small "Million Mile Member" just underneath the "Priority Rewards Available" section.




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Q1b: Where can I find my Million Miler Lifetime AQM total?

When the program was launched in late 2010/early 2011, there was an email in which members could use to retrieve a list (Excel spreadsheet) of historical flights that went towards MM status.
This email is no longer in use by Air Canada. At this time, there is no officially known method in which an Altitude member can retrive a list of historical flights.

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Q2: Which types of AQM counts toward Million Miler Lifetime AQM?

From Air Canada:
Originally Posted by Air Canada Altitude
Fly more than one million Lifetime Altitude Qualifying Miles on eligible flights operated by Air Canada and you'll become part of this distinguished group. AQMs which are eligible for this program are those earned on flights operated by Air Canada, Air Canada Rouge and its regional affiliates (such as Air Canada Express) since 1988.

Additionally, AQMs earned as a bonus for purchasing Business Class fares, or in conjunction with the purchase of an Air Canada Unlimited Flight Pass, will count towards this program. Note that all other AQMs, including those earned for travel operated by the Star Alliance member airlines, do not qualify.
In other words, you need to fly on Air Canada operated metal (Mainline, Rouge, regional affiliates, etc.) with fare classes that earn AQM including Class of Service Bonus (COS), where applicable, or purchase a UFP (Unlimited Flight Pass) which accrues monthly flat rate AQMs (varies depending on fare category of the UFP - typically 10,000 AQM/Flex/month, 15,000 AQM/Latitude/month, 20,000 AQM/Business/Month, etc.).
Anything else, including AQM promotional bonuses, other AQM bonuses, Benefit package AQMs as part of flight pass purchases, flying other airline metal on Air Canada 014 ticket stock, etc., do not qualify.
Those who had status with CP had their relevant miles grandfathered as Lifetime miles.

Please note that AQS/segments do not count towards Lifetime status. There is currently no AQD requirement for Lifetime status.

Having said that, this is no easy feat given the strict requirements.

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Q3: What do I get when I reach Million Miler nirvana and when will I get my MM package?

The Million Miler packages have changed over time.
  • Once crossing over the 1MM threshold, you may receive an email acknowledging the achievement.
  • Your Altitude page should reflect 1MM shortly thereafter (depends on sweeps but can be as fast as a week but YMMV)
  • The MM package has been reported to be received approximately a few weeks following the MM threshold crossing, but again, YMMV.

Newly minted 1 Million Mile members typically get a scale model aircraft with the base engraved with your name along with the Million Miler designation. Prior to Dreamliners entering service with Air Canada, members received a model 777 aircraft. Since 2014/2015, new Million Mile members have received Air Canada Dreamliner models.
You will receive new luggage tags and a new member card reflecting the current status you are at (that is, no lower than E50K from that point onward) which include the Million Miles logo (1, 2, 3, 4, 5, etc.).
Additional eUpgrade credits are given.

Some members, at different MM levels, have reported receiving in-person celebrations courtesy of Air Canada at the airport after arriving from a flight that brought them over an MM threshold, in-flight recognition from the SD regardless of cabin, surprise recognition and gifts in the MLLs, etc.

Two Million and Three Million+ Milers have also anecdotally received various gifts, which have varied over the years.
Gifts may include additional eUpgrade credits, a selection from a list of gifts that have included items such as Bose products, jewellery, gift cards with significant value, etc.

It is certainly exciting to become a Million Mile member!



The most recent information is courtesy of 24left:
https://www.flyertalk.com/forum/30121386-post3296.html

Originally Posted by 24left
Ooooooh, Fedex package arrived today........

Very exciting.

First thing you see inside the box




When you open the top, there is this




Then there is the multi-folded package. It has a very nice letter signed by Calin and Ben, along with these.




Yes, a huge thanks to my awesome friend @gabdusch who had the creative talents to make sure these cards had my "name"




Oooooooh





Ok, I'm excited now. It's Fin 801, the "first born". I flew her 4 years ago on my first ever flight to Tokyo HND.

Yes, I will take the time to assemble and let you all know how that worked out.




(sma)
.
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Q4: What Privileges do I get as a Million Miler?

One Million Miles
Originally Posted by Air Canada Altitude
Your Altitude status will never fall below Elite 50K
Two Million Miles
Originally Posted by Air Canada Altitude
Your Altitude status will never fall below Elite75K, and that of a friend, will never fall below Elite 50K
Three Million Miles
Originally Posted by Air Canada Altitude
Your Altitude status will never fall below Super Elite 100K, and that of a friend will never fall below Elite 50K
Four Million Miles+
Originally Posted by Air Canada Altitude
Once you reach Four Million Miles, your Altitude status will never fall below Super Elite100K. The status of your previously nominated friend will never fall below Elite 75K. Keep flying to receive greater, additional recognition.
Five Million Miles
???
As of this initial wiki entry, there is only one known Five Million Miler.
https://www.flyertalk.com/forum/air-...ion-miler.html

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Q5: When I become a 2MMer, what is the process for gifting E50K Lifetime status to another person?

In your Altitude account, there will eventually be a link that allows you to nominate your E50K Lifetime status beneficiary.
Your beneficiary must have an Aeroplan account as their name and Aeroplan number is required, along with requisite contact/address information.
Once submitted, they will receive their package within several weeks.

Please note that this is the one and only beneficiary you will pick as they will receive this status for life. Pick wisely!
Furthermore, if you become a Four Million Mile member, then your beneficiary gets a boost from E50K Lifetime up to E75 Lifetime.

Your beneficiary will then be listed under the Million Mile member program details:


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Q6: How many Air Canada Million Mile members are there?

Air Canada has not officially published numbers on this.

Anecdotally, there is only one (1) Five Million Miler, John Segatti (this information is public, so don't get all wound up about publishing the member's name). This was achieved in December 2016.
https://www.flyertalk.com/forum/air-...ion-miler.html

The number of Four Million Milers is not known, although there will be one FT contributor who will reach this milestone shortly. This cohort would be definitely miniscule.

There is most likely no more than 50 Three Million Milers.

The number of Two Million Milers is unknown, although it is generally accepted, anecdotally, that it is much more rare than the ubiquitous One Million Miler.

The number of One Million Milers is anecdotally "large", but in the context of all members, this cohort is relatively small.

Here is a quote from @diddy; who did a somewhat reasonable Fermi estimate as of September 2018:

Originally Posted by diddy
These are always fun exercises. There has not been so far any way to know for sure. We can make a reasoned guesstimate, and I know this has been done on FT in the past. Including some who flame. Whatever. United forum did a MM roll-call thread in 2007 and came up with 300+ MM after 5 years of the thread (!) to 2012. It looks now like closer to double that in the posts since. I did not count. Based on this thread there are about 600+ 1MM. About 80 2MM and 20+3MM. Including one poor chap at 17MM. That is in a country with three major international carriers.

Assumptions:
1. A minority of these people would be on FT.
2. Those that are on don't always post. I am super guilty of this.
3. The AC and UA ratios are even remotely similar, given Canada's lower population but longer travel distances and only one major international carrier.
4. Other threads here have estimated / had apparent information from Andrew Yiu that there are about 10,000 SE's and 35,000 people with status below SE annually.
5. Based on my frequent AC travel and bag tag gazing. Full disclosure : I am a newly minted AC2MM.
Based on this I will put forth the following:
1MM ~ 1250
2MM ~ 150
3MM ~ 20

Consider pot re-stirred.

diddy
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Q7: How do Air Canada Million Mile Lifetime members compare to other programs?

There are several members in the 10MM+ Lifetime range with several American carriers, for example. There is someone in the 17MM range.
So in perspective, Air Canada Million Mile members have a lot of catching up to do!

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Q8: Does/can the front-line staff and crew have the ability to distinguish between a 1MM vs. 2MM vs. 3MM vs. etc?
  • In short, no. The PIL only identifies a passenger as a "Million Miler", it does not distinguish between different MM tiers.
  • When scanning your BP at the gate prior to boarding your flight, the screen will only identify to the agent that you are a Million Mile member, regardless of MM tier.
  • The remarks section of your boarding pass simply shows "ACMM" regardless of MM tier.
  • For eUpgrade priority, the system does not distinguish between MM tiers. A 1MM is a 2MM is a 3MM, etc. They are all "MM".

It is possible that an AC employee may notice your MM tier off of your luggage tag, as this does happen from time to time. You might even be engaged in conversation with an AC employee who might inquire about which MM tier you are in.

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Q9: What additional benefits does a Million Mile Lifetime member receive?
  • The "ACMM" designation under the Remarks section of your boarding pass (small) stub. Anecdotally, this will start appearing on your boarding pass approximately a few weeks after reaching the milestone.
    Image courtesy of 24left
  • Higher status priority for eUpgrades than non-MM counterparts (i.e. SE MM trumps SE, E50K MM trumps E50K, etc.)
  • Higher onload list priority than non-MM counterparts as per above.
  • Your MM status will be on the PIL. See Q10.
  • Occasional recognition by the SD in J and sometimes in Y (typically this means that during J meal orders, they may acknowledge your MM status, and in Y, the SD may occsionally approach you mid-flight and thank you for your loyalty as a MMer)
  • As a Super Elite MM, your are at the top of the meal order taking protocol ahead of non-MM SEs (notwithstanding VIPs)


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Q10: What are the PIL codes for MMers?
  • P25K shows as AC*P
  • E35K shows as AC*F
  • E50K shows as AC*E; E50K MM shows as AC*EM
  • E75K shows as AC*D; E75K MM shows as AC*DM
  • S100K shows as AC*SE; S100K MM shows as AC*SM
  • VIP shows as AC*X; VIP MM shows as AC*XM

(note that only two letters can appear after the *, so AC*SE is NOT AC*SEM but instead is AC*SM)

Sources:
Originally Posted by jlisi984
Yesterday, on YYZ-YYC, I noted the new designators on the manifest.

AC*P: Prestige
AC*F: 35K
AC*E: 50K
AC*D: 75K
AC*SE: S100K
AC*X: AC VIP
Originally Posted by ACYYZ/SD
On the P.I.L. (Passenger Information List aka Manifest)

D = Elite 75K
M = Million Miler

Therefore
DM = Elite 75k Million Miler
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Q11: Which FTers are Million Mile Lifetime members?

The current roll call thread can be found here.


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Million Miles Recognition from AC

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Old Aug 3, 2015, 5:24 pm
  #2161  
 
Join Date: Apr 2000
Location: Mississauga Ontario
Posts: 4,105
Originally Posted by yyznomad
I too have had zero problems. I am in J all the time.
Mix of eUps, paid J, AE I, Latitude FPs, Gift Latitude FPs, etc.
Me too.

On the other hand, about $75,000 other spend this year has gone to other carriers.

And you know what -- their J is actually kind of nice.

I'll be SE, but I despise the fact that the concept is poisoned; and I despise the fact that AC still seems to be working hard to devalue loyalty, as opposed to increasing it.

I wonder when their war with customers will be over.
InTheAirGuy is offline  
Old Aug 3, 2015, 5:30 pm
  #2162  
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Originally Posted by jaysona
My real dilemma will present itself after the first year I do not attain any sort of status. I have some real concerns about the difficulty I'll have in redeeming my aeroplan miles, since it is only at that point I'll start trying to redeem them.
Would it not make sense to start redeeming your miles while you are a SE?
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Old Aug 3, 2015, 5:37 pm
  #2163  
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Originally Posted by jaysona
To my knowledge there is no separate priority phone number for being a MM, the priority phone number depends on the Altitude level attained.

AC*SE & SE*MM use the same SE number, just as E75K & E75K*MM would use the same E75K number, etc. Same goes for standby, YQ waiver, etc. If someone is flying J all the time, then they already have one of the upper tiers, so no additional benefit from the MM program.

My real dilemma will present itself after the first year I do not attain any sort of status. I have some real concerns about the difficulty I'll have in redeeming my aeroplan miles, since it is only at that point I'll start trying to redeem them.

The MM program has no provisions for AP redemption - to my knowledge at least.
Right, I'm just saying that if you stop flying (i.e. retirement) and do only a couple flights a year that wouldn't earn you status, you're still going to be E50K, so you'll still have that phone number. Not that MM gives you anything above that, but it gives you that, even if you only take one flight a year.

I think that was the whole reason behind the program in the first place. Fly with us a lot for work, and when you stop flying, we'll still take care of you.
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Old Aug 3, 2015, 5:46 pm
  #2164  
 
Join Date: Aug 2010
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Originally Posted by InTheAirGuy
I'll be SE, but I despise the fact that the concept is poisoned; and I despise the fact that AC still seems to be working hard to devalue loyalty, as opposed to increasing it.

I wonder when their war with customers will be over.
AC hasn't devalued loyalty - AC has eliminated it. There is no loyalty program, there is a reward program for past purchases. AC has clearly laid out what the rewards are for travel and spend, and what is needed to be granted those rewards, that is where the incentive lies to get recurring revenue.

AC is not at "war" with it's customers, AC has changed the rules in which they use to conduct their business, AC is fully within its right to do so - as is any business. It is a small, miniscule subset of the total AC customer base that have decided to engage in this virtual war with AC, because that same customer base feels as though they have been slighted by AC due to the change in the business rules.

As with all things financial, past performance is not an indicator of future benefits. Just because AC gave us something yesterday does not mean they are obligated to give us the same thing tomorrow.

Enhancement time is just around the corner, and I'm sure the same tiny but vocal collective will cry foul, jump up and down and stop their feet akin to the tantrums thrown by a child in their terrible two's

There is no better way to show AC that their business practices are not acceptable, than to no longer purchase AC tickets and no longer fly on AC.

I still fly on WS and PD about once every six weeks or so, just to see how they're doing, AC is jam packed compared to those airlines, so AC must be doing something right to fill their seats. N'est-ce pas??

Currently I fly AC only within Canada, as within Canada AC is still the best option for me. I fly TATL, TB & TPAC with whichever carrier has the best time and routing for my schedule.

I probably would have been close to 2.5MM by now if I had kept all my flying with AC. However the MM program (lack of really) has not provided enough of an incentive for me to keep all of my flying with AC.

Last edited by jaysona; Aug 3, 2015 at 5:57 pm
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Old Aug 3, 2015, 5:56 pm
  #2165  
 
Join Date: Aug 2010
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Originally Posted by superangrypenguin
Would it not make sense to start redeeming your miles while you are a SE?
Use my miles for what? Every trip I take is a business trip or a business development trip. Why would I use my personal miles for the benefit of my business?

Originally Posted by canadiancow
Right, I'm just saying that if you stop flying (i.e. retirement) and do only a couple flights a year that wouldn't earn you status, you're still going to be E50K, so you'll still have that phone number. Not that MM gives you anything above that, but it gives you that, even if you only take one flight a year.

I think that was the whole reason behind the program in the first place. Fly with us a lot for work, and when you stop flying, we'll still take care of you.
Meh! I doubt I'll ever really "retire" so any flying I will do will be for business purposes of some sort. I have probably close to 20 other business ideas on the shelf at the moment that people keep bugging me to get involved in. *le sigh*

I suspect that by the time I'm in my mid 60's or early 70's that personal flying will be in my own private plane, or I'll just stay grounded.
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Old Aug 3, 2015, 6:03 pm
  #2166  
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Originally Posted by jaysona
Use my miles for what? Every trip I take is a business trip or a business development trip. Why would I use my personal miles for the benefit of my business?
Wasn't saying that you should, but I was referring to personal trips, like... vacations?
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Old Aug 3, 2015, 6:07 pm
  #2167  
RZR
 
Join Date: Feb 2010
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Sounds like you're all set. Why even worry about this, I wouldn't.
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Old Aug 3, 2015, 6:13 pm
  #2168  
 
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Originally Posted by superangrypenguin
Wasn't saying that you should, but I was referring to personal trips, like... vacations?
For myself, flying and vacation are not part of the same vernacular.

In any case I work my downtime into my business trips, so the flights are already covered.

I have used a few redemption here and there for my siblings, parents, niece and nephew, but I get more miles than I use every year. So, that future dilemma will still be there. I'll have no status (well low status) with little opportunity for any meaningful redemption's.

Based on what I have read here, unless you're SE, AP redemption's are pretty much meaningless unless the flights are booked out well in advance, so no MM benefit to be had there. *le sigh*
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Old Aug 3, 2015, 6:18 pm
  #2169  
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Originally Posted by jaysona
For myself, flying and vacation are not part of the same vernacular.

In any case I work my downtime into my business trips, so the flights are already covered.

I have used a few redemption here and there for my siblings, parents, niece and nephew, but I get more miles than I use every year. So, that future dilemma will still be there. I'll have no status (well low status) with little opportunity for any meaningful redemption's.

Based on what I have read here, unless you're SE, AP redemption's are pretty much meaningless unless the flights are booked out well in advance, so no MM benefit to be had there. *le sigh*
I booked YYZ-SFO-YYZ for a friend of mine, two weeks out, and I didn't even need IKK.

A lot of premium cabins only open up two weeks out.

I'd say half my redemptions this year have not been IKK. The only time IKK is required is when I decide to fly YYZ-YUL-YHZ-YYT so we can have a Do on the way to the Do. There were plenty of easier routings available that didn't need IKK
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Old Aug 3, 2015, 6:23 pm
  #2170  
 
Join Date: Oct 2013
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Posts: 2,901
Originally Posted by canadiancow
I think that was the whole reason behind the program in the first place. Fly with us a lot for work, and when you stop flying, we'll still take care of you.
I believe you are right. However, there are those of us who will appreciate and be happy to make use of the benefits provided, and there are those who may not have any use for them. No one situation affects everyone the same way.
YEG_SE4Life is offline  
Old Aug 3, 2015, 6:24 pm
  #2171  
 
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Originally Posted by RZR
Sounds like you're all set. Why even worry about this, I wouldn't.
I'm not really worried - by any stretch of the word.

It's just that AC has implemented a program, and it would be nice if the program had offerings (even a small part of the program offerings) that a certain type of customer could make use of.

Essentially that's what my whole diatribe (if you want to call it that) boils down to. The MM program has absolutely no influence in my flying/purchase decision making process, but the program is there and I'd like to make some use of it, all that's missing is a program offering that I can make use of.
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Old Aug 3, 2015, 6:29 pm
  #2172  
 
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Originally Posted by canadiancow
I booked YYZ-SFO-YYZ for a friend of mine, two weeks out, and I didn't even need IKK.
Ya, I still don't fully understand or get what IKK is. I book a couple of flights a year using AP, I take whatever is available.

Originally Posted by YEG2MM
I believe you are right. However, there are those of us who will appreciate and be happy to make use of the benefits provided, and there are those who may not have any use for them. No one situation affects everyone the same way.
I understand that, I'm just saying it would be nice if AC offered a set of rewards to choose from, just as they do for the Altitude program as opposed to some group of people arbitrarily deciding what type rewards all MM people get.

Clearly AC has recognized that there are different types of customers for the various Altitude status levels which is why they have different selections for the Altitude rewards. I'd like to know why that type of rewards offering was not by extension implemented in the MM program.
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Old Aug 3, 2015, 6:40 pm
  #2173  
 
Join Date: Oct 2013
Location: YEG
Programs: AC Lifetime SE100K, 3MM, SPG Lifetime Plat, Hertz PC, National Executive Elite
Posts: 2,901
Originally Posted by jaysona
AC hasn't devalued loyalty - AC has eliminated it. There is no loyalty program
Isn't that really what the MM program is designed to be? notwithstanding that none of us can predict what the Gold benefits will look like 5, 10, or more years in the future, I am sure there are many people on this site who would love to have the opportunity at gold for life. Would you not consider 30 years as a SE to be a demonstration of loyalty? Well, AC says that if you travel on their planes for the equivalent of 30 years of SE, they will give you the benefits that you have become used to, for life, without qualification. To me, that seems like a loyalty reward.
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Old Aug 3, 2015, 7:05 pm
  #2174  
 
Join Date: Aug 2010
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Originally Posted by YEG2MM
Isn't that really what the MM program is designed to be?
To be honest, I'm not sure what the purpose of the MM program is, I have not seen/experienced anything the program offers that I do not already get as a result of my current travel patterns.

[1]Would you not consider 30 years as a SE to be a demonstration of loyalty? [2]Well, AC says that if you travel on their planes for the equivalent of 30 years of SE, they will give you the benefits that you have become used to, for life, without qualification. [3]To me, that seems like a loyalty reward.
So, you raise a couple of really interesting points [referenced] above, and I think it exemplifies the difference between the perceptions of the customer base (which I firmly believe AC is fully taking advantage (exploiting even) of) and the wording that AC uses for the Altitude and MM program.

1. Someone who is SE for 30 years (equivalent) - in their personal eyes may see that as demonstrating loyalty to AC. On the other hand I do not believe for a moment that AC sees that same purchasing decision as loyalty, and they say as much.

2. AC provide rewards for past travel on their airplanes, and publicly advertise those rewards as an incentive to get an customer to fly again. That is not loyalty, it is a reward for something already done.

3. This is the exact (subtle nuance) distinction that AC is actively and successfully exploiting from the general customer base. The rewards are for past activity and there is nothing given for future activity.

Aeroplan is a "loyalty marketing" program because the Aeoplan points can be obtained from several different streams (marketing) and used to obtain a catalog of different products.

I dunno, maybe I'm just too tired to be able to adequately articulate what I'm trying to get across regarding the subtle differences vis a vis loyalty and rewards.
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Old Aug 3, 2015, 7:15 pm
  #2175  
RZR
 
Join Date: Feb 2010
Location: YUL
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Originally Posted by jaysona
I'm not really worried - by any stretch of the word.

It's just that AC has implemented a program, and it would be nice if the program had offerings (even a small part of the program offerings) that a certain type of customer could make use of.

Essentially that's what my whole diatribe (if you want to call it that) boils down to. The MM program has absolutely no influence in my flying/purchase decision making process, but the program is there and I'd like to make some use of it, all that's missing is a program offering that I can make use of.
Million mile is gold for life, not a bad perk in my opinion. Of course we all want more though.
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