ALL - Accor Live Limitless (to replace Le Club from 2020)
Feb 22, 2019, 6:15 am
#46
Join Date: Feb 2001
Programs: IHG Diamond, HH Diamond, BW Diamond Select, Accor Silver, Marriott Gold
Posts: 4,228
For me, the promos are often worthless. Just this month, I was waiting for one. The Accor property I want to stay at ran out of rooms, so I booked elsewhere. 12 hours later, a promo appeared. Unlike every other major chain, you can't book before a promo appears, because Accor requires that you register before booking, not just before staying.
On earn:burn ratio, Accor earning you 5%-8.8% (2.5%-4.4% at Ibis, etc) is worse than just using one of the general hotel booking site schemes (hotels.com, etc) unless you hit promos.
Meanwhile, I recently booked 5 nights in a Cat 1 Marriott hotel that would have cost $657, a return on $3000 (30k pts at 10pts/$ non-elite) of almost 22% without promos! Yes, I took advantage of the 5th-night-free and I booked well ahead because the property is about to move to Cat 2, but that's part of the game. With Accor, there is no game, just lame.
Feb 22, 2019, 6:53 am
#47
Join Date: Jan 2011
Location: HKG • Ex SFO, NYC
Programs: UA 1K, AA EXP; Marriott Amb; Hyatt Globalist; Shangri-la Diamond; IHG SpireAmb; Hilton D; Accor G
Posts: 3,319
They do consider all three: Marriott, IHG and Hilton:
https://skift.com/2019/02/21/accor-r...yalty-program/
Bazin (Accor CEO) said he will spend 99.9 percent of his time to build “teams, brands, loyalty.”
It irks him that competitors such as Marriott, Hilton, and InterContinental Hotels Group get between 40 and 60 percent of bookings from their loyalty programs while Accor attracts just 30 percent. Those chains also earn partnership revenue of $250 million to $600 million, while Accor generates only $6 million.
It irks him that competitors such as Marriott, Hilton, and InterContinental Hotels Group get between 40 and 60 percent of bookings from their loyalty programs while Accor attracts just 30 percent. Those chains also earn partnership revenue of $250 million to $600 million, while Accor generates only $6 million.
Feb 22, 2019, 9:29 am
#48
Join Date: Feb 2018
Programs: Bonvoy :Ambassador , ALL :Diamond, Skywards :Silver, Krisflyer :Silver
Posts: 2,808
Feb 23, 2019, 4:09 am
#51
Join Date: Jul 2018
Location: Italy
Programs: Accor Gold, Marriott Titanium, IHG Diamond , Amex Platinum
Posts: 1,484
Feb 23, 2019, 4:44 am
#52
Moderator, Turkish Airlines Miles&Smiles & Accor ALL
Original Poster
Join Date: Apr 2009
Location: BRU
Programs: TK*G, Accor ALL Platinum
Posts: 7,587
Feb 23, 2019, 5:01 am
#53
Join Date: Dec 2016
Location: Southeast Asia
Posts: 264
I suppose this means that it will only be possible to achieve Platinum as the highest tier during 2019 with the same Platinum benefits to be enjoyed during 2020 (maybe, unless current Platinum benefits are increased/diluted for 2020).
However, beginning (for example) 1st January 2020 when our numbers are reset to zero we will also have a new Premium tier above Platinum which may be achievable by the most frequent stayers or highest spenders in 2020 assuming they keep the dual pathways of Nights or Points.
I suppose we will be informed about the new tiers, criteria and benefits sometime during 2019 (sooner the better) so that people can decide in advance what is best for them in terms of planning for 2020 . . . bookings aimed at either one of the new Accor tiers or else at another chain etc.
Anyway, all of this is just my guess based on a January start to the new ALL.
Feb 23, 2019, 6:11 am
#54
Join Date: Nov 2016
Location: Povoa de Varzim
Programs: Le Club Accor Gold
Posts: 44
Actually there is a reference in the video to the beginning of the program. In the end of the video you can read below the logo "By the end of 2019".
Feb 23, 2019, 10:59 pm
#56
Join Date: Jun 2009
Location: SIN
Programs: TK-G | Accor P | SQ-G | Marriott T
Posts: 3,831
I feel the recent change in LCAH was resemblance of IHG . So maybe those people had moved from IHG to Accor and now will mess LCAH even more. Make Spire status that completely useless
Feb 25, 2019, 10:42 pm
#58
Join Date: Jun 2007
Location: ASIA
Programs: TK Elite, ALL Plus Diamond, Marriott Platinum, Hertz PC
Posts: 3,530
I haven't added my two cents to the new program and just wanted to chime in.
To the new launch:
Interesting, and in my mind a good idea to introduce higher tier(s).
I agree too that it would be good to find out earlier about the plan. Where RIGHT NOW would be the time to capitalize on Marriott members are leaving that brand, and FPC members not trusting Accor; Accor has come out with some marketing Fuzz.
Be PRECISE in your message to your members. Come out early enough with the information.
Honestly I don't think people would care that the new cycle starts only in 2020. But if there is something to look forward to, members will work on it NOW. Does Accor honestly think that lost members in 2019 will come back miraculously in 2020?
Now to the elephant in the room:
- Mr Bazin is WRONG. More Hyatt etc members book through their loyalty programs BECAUSE YOU HAVE A HORRIBLE IT SYSTEM AND CUSTOMER SERVICE!
a) Is Mr Bazin in denial?
b) Does he not get feedback from anybody?
c) Why does he keep talking about "investments" into IT etc, but not come out clean and say something is wrong and needs an urgent change?
d) Empower your CS staff! Many hotels work in the interest of property/franchise owners and not in the interest of your loyal customers. Empower the staff you can directly manage (Customer service) to set things right.
To the new launch:
Interesting, and in my mind a good idea to introduce higher tier(s).
I agree too that it would be good to find out earlier about the plan. Where RIGHT NOW would be the time to capitalize on Marriott members are leaving that brand, and FPC members not trusting Accor; Accor has come out with some marketing Fuzz.
Be PRECISE in your message to your members. Come out early enough with the information.
Honestly I don't think people would care that the new cycle starts only in 2020. But if there is something to look forward to, members will work on it NOW. Does Accor honestly think that lost members in 2019 will come back miraculously in 2020?
Now to the elephant in the room:
- Mr Bazin is WRONG. More Hyatt etc members book through their loyalty programs BECAUSE YOU HAVE A HORRIBLE IT SYSTEM AND CUSTOMER SERVICE!
a) Is Mr Bazin in denial?
b) Does he not get feedback from anybody?
c) Why does he keep talking about "investments" into IT etc, but not come out clean and say something is wrong and needs an urgent change?
d) Empower your CS staff! Many hotels work in the interest of property/franchise owners and not in the interest of your loyal customers. Empower the staff you can directly manage (Customer service) to set things right.
Feb 25, 2019, 11:05 pm
#59
Moderator, Turkish Airlines Miles&Smiles & Accor ALL
Original Poster
Join Date: Apr 2009
Location: BRU
Programs: TK*G, Accor ALL Platinum
Posts: 7,587
This! ^ Mr Bazin also believes executive lounges are a waste of money in most parts of the world. He's wrong on that issue too.
Feb 26, 2019, 2:07 am
#60
Join Date: Jun 2009
Location: SIN
Programs: TK-G | Accor P | SQ-G | Marriott T
Posts: 3,831
Can't they find a more exciting name? I think Le Club sounds much better than ALL