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So does it still appear that accor have no plans to integrate LCAH and the FRHI schemes? I registered for the FRHI schemes when they sent the offers through, but I think it was so long ago that all of the "perks" have expired!
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Originally Posted by sarahluv
(Post 28687148)
So does it still appear that accor have no plans to integrate LCAH and the FRHI schemes? I registered for the FRHI schemes when they sent the offers through, but I think it was so long ago that all of the "perks" have expired!
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I share with you this article just read in Forbes, and one of the most important paragraph.
https://www.forbes.com/sites/douggol...hinking-small/ In other places where companies typically move quickly, Accor is taking a measured approach, in this case merging loyalty programs. Cahill says part of the delay is it’s “more of a technology issue. The Fairmont program is heavily recognition. Accor’s is point focused.” Making sure the new program is well received is important, with future loyalty for three million members of its Fairmont President’s Club at stake. Part of the payoff for Accor in acquiring FRHI is to raise its profile in North America, so keeping these high spending guests in the fold is paramount. |
Originally Posted by Goldorak
(Post 28721603)
I share with you this article just read in Forbes, and one of the most important paragraph.
https://www.forbes.com/sites/douggol...hinking-small/ |
Originally Posted by starflyergold
(Post 28721612)
That is what Accor said last year. Time to make up minds what they want to do. I also take issue with the insinuation that Accor guests are not high spending and therefore can be ignored...
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More from Mr Cahill and his 3m FRHI lovers:
CC: The Fairmont Presidents’ Club (FPC) is one of the biggest Accor programs associated with FRHI. The Fairmont Program is a pure recognition program and has very strong penetration. Accor’s program is called Le Club Accor. It’s a rewards program similar to most of the other hotel reward programs you are familiar with. We’re going to merge those two programs, but the intention, the objective and the strategy is that we don’t want to lose the recognition elements built into the Fairmont Presidents’ Club. We’re going to expand those benefits, or the recognition element, into the rest of the luxury and upper-upscale group. That will happen sometime towards the middle or latter half of next year. It takes time to work the technology through and make the integration. We currently have about 35 million members in Le Club Accor and three or four million in the FPC program. |
CC:The Fairmont Presidents’ Club (FPC) is one of the biggest Accor programs associated with FRHI. The Fairmont Program is a pure recognition program and has very strong penetration. Accor’s program is called Le Club Accor. It’s a rewards program similar to most of the other hotel reward programs you are familiar with. We’re going to merge those two programs, but the intention, the objective and the strategy is that we don’t want to lose the recognition elements built into the Fairmont Presidents’ Club. We’re going to expand those benefits, or the recognition element, into the rest of the luxury and upper-upscale group. That will happen sometime towards the middle or latter half of next year. It takes time to work the technology through and make the integration. We currently have about 35 million members in Le Club Accor and three or four million in the FPC program. For those Fairmont members at least they want to keep most if not all the same features but add it to the Accor program for luxury properties.. |
As an aside current Accor brands and Accor joint ventures not participating in the Accor loyalty programme:
Raffles Fairmont Rixos Banyan Tree Swissotel One Fine Stay 25hr hotels Huazhu Hotels Jo & Joe Ibis Budget HotelF1 Plus Select by Accor hotels (outside Le Club) Nearly as many brands now outside the Accor Loyalty programme as in it. No wonder for some destinations it gets confusing as to what hotels listed earn points and which don't unless you apply the right booking filters. |
Mamashelter
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Originally Posted by gilbertaue
(Post 28979525)
Mamashelter
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Yes Its becoming a joke if they don't get these to move over into the club program soon. Banyan is now listing on my APP but no availability yet.
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Originally Posted by cwl
(Post 28979500)
As an aside current Accor brands and Accor joint ventures not participating in the Accor loyalty programme:
Raffles Fairmont Rixos Banyan Tree Swissotel One Fine Stay 25hr hotels Huazhu Hotels Jo & Joe Ibis Budget HotelF1 Plus Select by Accor hotels (outside Le Club) Nearly as many brands now outside the Accor Loyalty programme as in it. No wonder for some destinations it gets confusing as to what hotels listed earn points and which don't unless you apply the right booking filters. |
Just stayed at the Fairmont Blue Mountains (Australia) which has been rebranded to a McGallery but the treatment of high-status guests is excellent. This must be a legacy of the Fairmont attitude, quite unlike the hit-and-miss benefits of Le Club status.
The property hands out a card at check-in listing all the guaranteed benefits for Le Club Platinum which include - a personal labelled parking space outside the hotel - a one-class room upgrade - a welcome gift in the room: cheese platter and a bottle of wine - Welcome drinks AND departure-drink vouchers - Limitless bottles of water Reckon Le Club should be absorbed into the Fairmont program instead |
Originally Posted by harryhv
(Post 28985687)
Just stayed at the Fairmont Blue Mountains (Australia) which has been rebranded to a McGallery but the treatment of high-status guests is excellent. This must be a legacy of the Fairmont attitude, quite unlike the hit-and-miss benefits of Le Club status.
The property hands out a card at check-in listing all the guaranteed benefits for Le Club Platinum which include - a personal labelled parking space outside the hotel - a one-class room upgrade - a welcome gift in the room: cheese platter and a bottle of wine - Welcome drinks AND departure-drink vouchers - Limitless bottles of water Reckon Le Club should be absorbed into the Fairmont program instead Haha, this will confuse some people. The Fairmont Blue Mountains has absolutely no affiliated with Fairmont/FRHI afaik (I have no idea where the resort got its name from), so a non-Fairmont Fairmont affiliated with McGallery by Sofitel is great.:D |
Originally Posted by cwl
(Post 28979500)
As an aside current Accor brands and Accor joint ventures not participating in the Accor loyalty programme:
Raffles Fairmont Rixos Banyan Tree Swissotel One Fine Stay 25hr hotels Huazhu Hotels Jo & Joe Ibis Budget HotelF1
Originally Posted by starflyergold
(Post 28983868)
Mindboogling and further proof that loyalty does not get enough attention within Accor.
25h Hotels can soon be struck off the list, Accor announced they're almost complete with integrating it. Then Jo & Joe, ibis budget and Hotel F1 don't make sense in a full-blown loyalty program (why grant loyalty benefits to customers who only care about the price?) AFAIK, Accor's stake in Huazhu Hotels is only around 10%. It might not be up to them if Huazhu properties join LCAH or not. Furthermore, it seems the main aim of that strategic alliance is to strengthen the expansion of Accor brands such as ibis and mercure in China and Taiwan, not to fully integrate the two chains. Lastly, some economy brands are part of Huazhu for which LCAH doesn't make sense. So that leaves a few brands which represent a small share of Accor's portfolio. We know Accor plans on integrating most of these and we also know why it's not happening quickly. tl;dr nothing to see here; move along. |
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