Accor buys FRHI Holdings (Fairmont, Raffles and Swissôtel)
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#1
Original Poster
Join Date: Sep 2013
Posts: 525
Accor buys FRHI Holdings (Fairmont, Raffles and Swissôtel)
Looks like Accor officially buys Fairmont
https://uk.finance.yahoo.com/news/ac...165359202.html
I wonder when the rewards program integration begins, if ever?
https://uk.finance.yahoo.com/news/ac...165359202.html
I wonder when the rewards program integration begins, if ever?
#2
Join Date: Aug 2003
Location: Singapore
Programs: SIA PPS, OZ Asiana Club, CX MPC, IHG Royal Amb, Bonvoy Gold, Hilton Silver
Posts: 2,016
I just received this email for being Swissotel Club member:

Last edited by starflyergold; Dec 9, 15 at 12:37 pm Reason: removed personal info and URL
#4
Moderator, Turkish Airlines Miles&Smiles & Le Club Accorhotels

Join Date: Apr 2009
Location: BRU
Programs: TK*G, Le Club Accorhotels Platinum
Posts: 6,973
Excellent news, exciting times ahead. ^
The Accorhotels PR is here: http://www.accorhotels-group.com/fil...otels_frhi.pdf
The Accorhotels PR is here: http://www.accorhotels-group.com/fil...otels_frhi.pdf
#6
FlyerTalk Evangelist


Join Date: Feb 1999
Location: Seat 1A, Juice pretty much everywhere, Mucci des Coins Exotiques
Posts: 32,878
Here's my email for French readers...
Nous avons l’immense plaisir de partager avec vous l’annonce du rapprochement prochain de AccorHotels et du groupe Fairmont Raffles Hotels International. Ce Groupe unique, aujourd’hui présent dans 34 pays, rassemble trois marques emblématiques de l’hôtellerie de luxe : Raffles, Fairmont et Swissôtel.
En tant que membre Le Club AccorHotels, ce rapprochement vous permettra d’avoir accès à encore plus d’adresses exceptionnelles au travers d’AccorHotels parmi lesquelles des établissements légendaires comme le Raffles à Singapour, le Plaza Hotel à New York, le Savoy à Londres ou le Royal Monceau à Paris. Fairmont, Raffles et Swissôtel, ce sont 43.000 chambres dans 115 hôtels à travers le monde.
Le Club AccorHotels et les programmes de fidélité des marques Fairmont, Raffles et Swissôtel font partie des plus généreux et des plus innovants de l’hôtellerie mondiale. Nos marques et nos implantations sont très complémentaires et nous souhaitons tirer le meilleur de ces deux programmes pour vous offrir toujours plus de services exclusifs et de privilèges.
Ce rapprochement prendra encore quelques mois. Pour le moment, notre programme Le Club AccorHotels ne change pas. Votre statut, vos avantages et vos réservations restent les mêmes. Il n’y pas de modification apportée à la manière dont vous gérez votre compte ou réservez dans nos hôtels et chez nos partenaires.
Parce que votre fidélité mérite toutes nos attentions, nous vous tiendrons naturellement informés des grandes étapes de ce rapprochement au cours des prochains mois. D’ici là, nous restons à votre service dans nos hôtels, sur notre site accorhotels.com, au travers de notre application mobile ou de nos plateformes téléphoniques.
Nous avons l’immense plaisir de partager avec vous l’annonce du rapprochement prochain de AccorHotels et du groupe Fairmont Raffles Hotels International. Ce Groupe unique, aujourd’hui présent dans 34 pays, rassemble trois marques emblématiques de l’hôtellerie de luxe : Raffles, Fairmont et Swissôtel.
En tant que membre Le Club AccorHotels, ce rapprochement vous permettra d’avoir accès à encore plus d’adresses exceptionnelles au travers d’AccorHotels parmi lesquelles des établissements légendaires comme le Raffles à Singapour, le Plaza Hotel à New York, le Savoy à Londres ou le Royal Monceau à Paris. Fairmont, Raffles et Swissôtel, ce sont 43.000 chambres dans 115 hôtels à travers le monde.
Le Club AccorHotels et les programmes de fidélité des marques Fairmont, Raffles et Swissôtel font partie des plus généreux et des plus innovants de l’hôtellerie mondiale. Nos marques et nos implantations sont très complémentaires et nous souhaitons tirer le meilleur de ces deux programmes pour vous offrir toujours plus de services exclusifs et de privilèges.
Ce rapprochement prendra encore quelques mois. Pour le moment, notre programme Le Club AccorHotels ne change pas. Votre statut, vos avantages et vos réservations restent les mêmes. Il n’y pas de modification apportée à la manière dont vous gérez votre compte ou réservez dans nos hôtels et chez nos partenaires.
Parce que votre fidélité mérite toutes nos attentions, nous vous tiendrons naturellement informés des grandes étapes de ce rapprochement au cours des prochains mois. D’ici là, nous restons à votre service dans nos hôtels, sur notre site accorhotels.com, au travers de notre application mobile ou de nos plateformes téléphoniques.
#7
Moderator, Turkish Airlines Miles&Smiles & Le Club Accorhotels

Join Date: Apr 2009
Location: BRU
Programs: TK*G, Le Club Accorhotels Platinum
Posts: 6,973
And in English:
Dear Member,
We are delighted to share with you the announcement of the forthcoming combination of AccorHotels and Fairmont Raffles Hotels International. This unique group, which is currently present in 34 countries, comprises three emblematic luxury hotel brands: Raffles, Fairmont and Swissôtel.
As a member of Le Club AccorHotels, this merger will give you access to even more exceptional addresses including legendary properties such as Raffles in Singapore, The Plaza in New York, The Savoy in London and Le Royal Monceau in Paris. Fairmont, Raffles and Swissôtel together represent 43,000 rooms in 115 hotels around the world.
Le Club AccorHotels and the loyalty programs of the Fairmont, Raffles and Swissôtel brands are among the most generous and innovative in the global hospitality sector. Our brands and locations are highly complementary and we want to make the most of these two programs to offer you ever more exclusive services and privileges.
This merger will take a few months to finalize. For the time being, your Le Club AccorHotels program will not change. Your status, advantages and bookings remain the same. No changes will be made in the way you manage your account or book your stays in our hotels.
Because your loyalty deserves our full attention, we will of course keep you informed of the key stages of this exciting project over the coming months. In the meantime, we remain at your service in our hotels, on our accorhotels.com website, our mobile app and via our customer care centers.
Feel Welcome
Sébastien Bazin
Chairman and CEO
Dear Member,
We are delighted to share with you the announcement of the forthcoming combination of AccorHotels and Fairmont Raffles Hotels International. This unique group, which is currently present in 34 countries, comprises three emblematic luxury hotel brands: Raffles, Fairmont and Swissôtel.
As a member of Le Club AccorHotels, this merger will give you access to even more exceptional addresses including legendary properties such as Raffles in Singapore, The Plaza in New York, The Savoy in London and Le Royal Monceau in Paris. Fairmont, Raffles and Swissôtel together represent 43,000 rooms in 115 hotels around the world.
Le Club AccorHotels and the loyalty programs of the Fairmont, Raffles and Swissôtel brands are among the most generous and innovative in the global hospitality sector. Our brands and locations are highly complementary and we want to make the most of these two programs to offer you ever more exclusive services and privileges.
This merger will take a few months to finalize. For the time being, your Le Club AccorHotels program will not change. Your status, advantages and bookings remain the same. No changes will be made in the way you manage your account or book your stays in our hotels.
Because your loyalty deserves our full attention, we will of course keep you informed of the key stages of this exciting project over the coming months. In the meantime, we remain at your service in our hotels, on our accorhotels.com website, our mobile app and via our customer care centers.
Feel Welcome
Sébastien Bazin
Chairman and CEO
#8
Join Date: Jul 2007
Location: HAM
Programs: BA Gold; Accor & IHG Plat; Meliá & HH & Marriott & Radisson Gold
Posts: 5,061
All perfectly understandable reactions.
It is indeed in many ways sad that we're seeing this little wave of takeovers. There's enough sameness out there already without IHG, Marriott and Accor getting even bigger. But once we accept that the industry consolidation is happening it is hard to think of a better outcome for both FRHI and Accor customers.
Swissôtel and Fairmont regulars could conceivably have preferred Starwood, but they have to be happier with Accor than if they'd seen FRHI sold to Marriott or Hilton. And Accor regulars should be pleased to see an acquisition that raises the average standard of Accor properties and sensibly expands the reach of LCAH.
My hope is that some of the Fairmont and Swissôtel culture rubs off and Accor realises that having customer service in house and empowered is long overdue.
It is indeed in many ways sad that we're seeing this little wave of takeovers. There's enough sameness out there already without IHG, Marriott and Accor getting even bigger. But once we accept that the industry consolidation is happening it is hard to think of a better outcome for both FRHI and Accor customers.
Swissôtel and Fairmont regulars could conceivably have preferred Starwood, but they have to be happier with Accor than if they'd seen FRHI sold to Marriott or Hilton. And Accor regulars should be pleased to see an acquisition that raises the average standard of Accor properties and sensibly expands the reach of LCAH.
My hope is that some of the Fairmont and Swissôtel culture rubs off and Accor realises that having customer service in house and empowered is long overdue.
#9
FlyerTalk Evangelist


Join Date: Feb 1999
Location: Seat 1A, Juice pretty much everywhere, Mucci des Coins Exotiques
Posts: 32,878
I do too, but I don't see any shame here. It's good news to add them into the Accor family. Accor's new CEO has things moving in the right direction.
For me, a few properties stand out that I've stayed at before.
Fairmont San Jose. The most central hotel in San Jose and very nice.
Swisshotel Singapore. Formerly Sheraton, this is or was the tallest building in Singapore and I think my room was on the 65th floor.
Swisshotel Ankara. A really nice boutique like hotel in a great area.
There's others I've stayed at, but we'll see what things look like once the merger is completed. I've got Accor Platinum and I recall in the past that I could get Fairmont status from my Amex, but it's been a few years since I asked for that.
For me, a few properties stand out that I've stayed at before.
Fairmont San Jose. The most central hotel in San Jose and very nice.
Swisshotel Singapore. Formerly Sheraton, this is or was the tallest building in Singapore and I think my room was on the 65th floor.
Swisshotel Ankara. A really nice boutique like hotel in a great area.
There's others I've stayed at, but we'll see what things look like once the merger is completed. I've got Accor Platinum and I recall in the past that I could get Fairmont status from my Amex, but it's been a few years since I asked for that.
#10
A FlyerTalk Posting Legend
Join Date: Sep 2009
Location: Minneapolis: DL DM charter 2.3MM
Programs: A3*Gold, SPG Plat, HyattDiamond, MarriottPP, LHW exAccess, ICI, Raffles Amb, NW PE MM, TWA Gold MM
Posts: 91,512
Since when did Swissotel become a luxury brand? Some Fairmonts, such as Singapore or Chicago, aren't true luxury either. I'd say the same about Shanghai except for it's historic iconic building and location.
Also, an average size of about 400 rooms per hotel doesn't sound luxurious to me either.
Also, an average size of about 400 rooms per hotel doesn't sound luxurious to me either.
#11
FlyerTalk Evangelist


Join Date: Feb 1999
Location: Seat 1A, Juice pretty much everywhere, Mucci des Coins Exotiques
Posts: 32,878
It's not at the lux level of FS or MO, etc. But many of the hotels are very nice quality properties with full service. All the ones I've been to are 4 star bordering on 5 star.
#12
Formerly known as newbie elite
Join Date: Feb 2002
Location: YUL
Programs: Free Agent
Posts: 2,306
Yes, Fairmont customer service (for plats at least) is fantastic: Accurate, speedy and proactive.
Can't see myself being upgraded to the same level of suites if it follows Accor rules either. I really hope the programs stay separate.
And judging from the overwhelmingly negative reaction in the Fairmont forum, I am not the only Fairmont plat to think that this is awful news. Can see how Accor members (of which I am one as well) could see it the other way,
Can't see myself being upgraded to the same level of suites if it follows Accor rules either. I really hope the programs stay separate.
And judging from the overwhelmingly negative reaction in the Fairmont forum, I am not the only Fairmont plat to think that this is awful news. Can see how Accor members (of which I am one as well) could see it the other way,
#13
Join Date: Jul 2007
Location: HAM
Programs: BA Gold; Accor & IHG Plat; Meliá & HH & Marriott & Radisson Gold
Posts: 5,061
Indeed, people there don't seem to agree with the thread title: http://www.flyertalk.com/forum/fairm...s-resorts.html
Much of the negativity seems to be based on a preference for the status quo, however, even though it's been clear for months that change (takeover or break up) was on the way.
For LCAH members with US addresses: keep an eye on Chase's Fairmont Visa card. It may be worth applying at some point in 2016 (and looking ahead it is hard to imagine that there won't be an Accor credit card).
Much of the negativity seems to be based on a preference for the status quo, however, even though it's been clear for months that change (takeover or break up) was on the way.
For LCAH members with US addresses: keep an eye on Chase's Fairmont Visa card. It may be worth applying at some point in 2016 (and looking ahead it is hard to imagine that there won't be an Accor credit card).
Last edited by IMH; Dec 9, 15 at 1:55 pm Reason: spelling, length
#14
Join Date: Feb 2013
Location: Miami, FL
Programs: UA 1MM, AA Gold, Marriott LT Titanium, Hilton ♢, IHG Plat, Hyatt Disc, Radisson Gold, Hertz PC
Posts: 4,600
If he does he'll keep the Fairmont loyalty program and get rid of Le Accor. That is one poor program imo and the primary reason I don't stay at Accor (after trying their top tier for a year via a match).
#15
Moderator, Turkish Airlines Miles&Smiles & Le Club Accorhotels

Join Date: Apr 2009
Location: BRU
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Posts: 6,973
Change is never easy. Let's see how things plays out. This is not a merger of equals so on one side there is bound to be significant change but if they play this right there might be win-wins for all.And as I said over in the Fairmont forum: 27m Le Club members, 3m Fairmont loyalty members, you do the maths
