Accor plans aggressive growth in Asia-Pacific - greater recognition for guests
#1
Moderator, Turkish Airlines Miles&Smiles & Accor ALL
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Join Date: Apr 2009
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Accor plans aggressive growth in Asia-Pacific - greater recognition for guests
Over on BT:
Well isn't that interesting:
Well if Accor are serious about this they should have a good look at A-Club and what they are offering to their elites and how little recognition we tend to receive at Accor hotels. Mr Wilson might be well advise to pay a trip to FlyerTalk to see what we really want. And I don't want to see the general manager, if I do, something has already gone seriously wrong.
If they want to understand the needs of corporate travellers they should dispatch a lurker to the Accor forum. It would save them thousands wasted on focus groups and research.
Expect more Pullman and Ibis hotels in the Asia-Pacific from hospitality giant Accor between now and 2012.
Michael Issenberg, chairman and COO for Accor Asia-Pacific, said there were 21 Pullman developments committed in Asia-Pacific, counting the latest two projects, the urban Pullman Dongguan Dalang and the resort Pullman Zhangjiajie. More will pop up in Bali, Gurgaon (New Delhi), Lijiang, Sanya and Vung Tao (Vietnam).
The Pullman brand, acquired by Accor not too long ago, is known for its sizeable meeting and recreational facilities. Currently, there are 15 hotels operating in Asia under this category.
Ibis, the company’s three-star proposition, is poised for aggressive expansion in China. Graham Wilson, senior vice-president, sales and marketing, Accor Asia-Pacific, revealed that a significant number of Ibis hotels are committed for development in the next 18 months, with several earmarked for the country. “We’ve put in a lot of research into the product. No international brand of that type can do what we can in terms of room standardisation and design, value for money, security, hygiene and quality of service.”
So great is Accor's belief in China's potential, last year, it rolled out the Ibis Club, a loyalty programme created just for Chinese travellers as well a website to support their demands. "These mechanisms will help us to understand their needs better," said Wilson.
In Hongkong, the largest Ibis, outside of Europe, is in the first phase of construction and plans to launch in the first quarter of 2012. Located in Hongkong Island’s western section, Sheung Wan, it will have 550 guestrooms.
The 900th Ibis is due to open in June in Europe.
Simultaneous with the expansion is Accor’s renewed efforts to improve customer service. Said Wilson: “What has come through our research is the clear need to focus on the customer experience. It doesn’t matter how generous a loyalty programme is with points – the corporate guests, especially, want recognition. They want to be greeted when they arrive in the hotel. They want to see the general manager; they want him to understand their needs.
“Nothing can replace the personal touch. We have to constantly remind ourselves to get the basics right, or we lose the essence of what our business is all about.”
An example of Accor's aim to touch base with the client more creatively is a new employee position, called the "Welcomer", to be introduced at Pullman properties. The individual, according to Wilson, will "be fully attached to the guest, making sure that every aspect of his stay will be comfortable, problem free and memorable".
Michael Issenberg, chairman and COO for Accor Asia-Pacific, said there were 21 Pullman developments committed in Asia-Pacific, counting the latest two projects, the urban Pullman Dongguan Dalang and the resort Pullman Zhangjiajie. More will pop up in Bali, Gurgaon (New Delhi), Lijiang, Sanya and Vung Tao (Vietnam).
The Pullman brand, acquired by Accor not too long ago, is known for its sizeable meeting and recreational facilities. Currently, there are 15 hotels operating in Asia under this category.
Ibis, the company’s three-star proposition, is poised for aggressive expansion in China. Graham Wilson, senior vice-president, sales and marketing, Accor Asia-Pacific, revealed that a significant number of Ibis hotels are committed for development in the next 18 months, with several earmarked for the country. “We’ve put in a lot of research into the product. No international brand of that type can do what we can in terms of room standardisation and design, value for money, security, hygiene and quality of service.”
So great is Accor's belief in China's potential, last year, it rolled out the Ibis Club, a loyalty programme created just for Chinese travellers as well a website to support their demands. "These mechanisms will help us to understand their needs better," said Wilson.
In Hongkong, the largest Ibis, outside of Europe, is in the first phase of construction and plans to launch in the first quarter of 2012. Located in Hongkong Island’s western section, Sheung Wan, it will have 550 guestrooms.
The 900th Ibis is due to open in June in Europe.
Simultaneous with the expansion is Accor’s renewed efforts to improve customer service. Said Wilson: “What has come through our research is the clear need to focus on the customer experience. It doesn’t matter how generous a loyalty programme is with points – the corporate guests, especially, want recognition. They want to be greeted when they arrive in the hotel. They want to see the general manager; they want him to understand their needs.
“Nothing can replace the personal touch. We have to constantly remind ourselves to get the basics right, or we lose the essence of what our business is all about.”
An example of Accor's aim to touch base with the client more creatively is a new employee position, called the "Welcomer", to be introduced at Pullman properties. The individual, according to Wilson, will "be fully attached to the guest, making sure that every aspect of his stay will be comfortable, problem free and memorable".
“What has come through our research is the clear need to focus on the customer experience. It doesn’t matter how generous a loyalty programme is with points – the corporate guests, especially, want recognition. They want to be greeted when they arrive in the hotel. They want to see the general manager; they want him to understand their needs.
If they want to understand the needs of corporate travellers they should dispatch a lurker to the Accor forum. It would save them thousands wasted on focus groups and research.
Last edited by starflyergold; Apr 14, 2010 at 1:31 am
#2
Join Date: Jan 2010
Posts: 926
Over on BT:
Well isn't that interesting: Well if Accor are serious about this they should have a good look at A-Club and what they are offering to their elites and how little recognition we tend to receive at Accor hotels. Mr Wilson might be well advise to pay a trip to FlyerTalk to see what we really want. And I don't want to see the general manager, if I do something has already gone seriously wrong.
If they want to understand the needs of corporate travellers they should dispatch a lurker to the Accor forum. It would save them thousands wasted on focus groups and research.
Well isn't that interesting: Well if Accor are serious about this they should have a good look at A-Club and what they are offering to their elites and how little recognition we tend to receive at Accor hotels. Mr Wilson might be well advise to pay a trip to FlyerTalk to see what we really want. And I don't want to see the general manager, if I do something has already gone seriously wrong.
If they want to understand the needs of corporate travellers they should dispatch a lurker to the Accor forum. It would save them thousands wasted on focus groups and research.
#3
FlyerTalk Evangelist
Join Date: Aug 2009
Location: Paris, France
Programs: AF/KL Flying Blue Platinum for life/Club2000 Ultimate, Accor ALL Diamond
Posts: 22,025
Well isn't that interesting: Well if Accor are serious about this they should have a good look at A-Club and what they are offering to their elites and how little recognition we tend to receive at Accor hotels. Mr Wilson might be well advise to pay a trip to FlyerTalk to see what we really want. And I don't want to see the general manager, if I do, something has already gone seriously wrong.
If they want to understand the needs of corporate travellers they should dispatch a lurker to the Accor forum. It would save them thousands wasted on focus groups and research.
#4
Join Date: Feb 2005
Posts: 7,156
See my other post: http://www.flyertalk.com/forum/accor...acific-10.html
It will be interested to see how Accor will react to the situation in Thailand, more particularly Bangkok whether it would allow change or refund.
I have booked a room in Bangkok in early May. If the situation is not resolved, I shall be cancelling my trip.
It will be interested to see how Accor will react to the situation in Thailand, more particularly Bangkok whether it would allow change or refund.
I have booked a room in Bangkok in early May. If the situation is not resolved, I shall be cancelling my trip.
#5
Join Date: May 2002
Location: Newcastle, Australia.
Programs: QF Plat+ LTG/ OW Emerald, VA Plat, NZ Gold, HH Diamond, Hyatt Whatsit. Taxation is theft.
Posts: 2,637
These clowns don't have a clue.
I'm typing this whilst looking out the window at the Sofitel Broadbeach - which I am NOT staying in because it doesn't participate in the A-Club programme. So the place I am staying in collects AU$1950 from me, the Sofitel does not pass go, does not collect $200. Idiots.
I'm typing this whilst looking out the window at the Sofitel Broadbeach - which I am NOT staying in because it doesn't participate in the A-Club programme. So the place I am staying in collects AU$1950 from me, the Sofitel does not pass go, does not collect $200. Idiots.
#7
Join Date: May 2002
Location: Newcastle, Australia.
Programs: QF Plat+ LTG/ OW Emerald, VA Plat, NZ Gold, HH Diamond, Hyatt Whatsit. Taxation is theft.
Posts: 2,637
At least if you get to talk to the GM, you can tell him what a piss-poor loyalty programme
Accor run! :P
Accor run! :P
Last edited by shillard; Apr 16, 2010 at 5:17 am
#9
Join Date: Mar 2007
Location: Singapore
Programs: PC Plat Am, Accor GOLD, Hilton Gold
Posts: 179
I really dont know why they have a loyalty programme when more than 80% of the hotels in the chain dont recognise the status and 50% of the time the points dont post.
Whats the use of meeting the GM? Give me room upgrades and 100% points posting without calling and chasing any day
Whats the use of meeting the GM? Give me room upgrades and 100% points posting without calling and chasing any day
#10
Join Date: Nov 2009
Location: PDX
Programs: Don't think it matters...
Posts: 5,240
See.. its just a part of the continued effort of most loyal Accor clients to give some feedback to the management and hoping they listen atleast to some of those ( it doesnt seem so till now )...maybe, just maybe these GM's hv a way to give feedbacks to the top management of their loyalty program, since as u rightly say it sucks presently and may well be called the disloyalty program !!!
#11
Join Date: May 2002
Location: Newcastle, Australia.
Programs: QF Plat+ LTG/ OW Emerald, VA Plat, NZ Gold, HH Diamond, Hyatt Whatsit. Taxation is theft.
Posts: 2,637
3 of 4 stays YTD @ the Melbourne Sofitel had not posted - I sent an email to the (excellent) GM of the hotel and asked him to fix it.
I also posted a link to this and similar threads, a general rant against the (dis)loyalty programme, and a copy of my HHonours statement for the past 12 months showing how much business Accor had lost as a result of the appalling A-Club disaster.
Fixed within 48hrs - but why should *I* have to do the chasing? This is piss-poor.
Stayed @ the Pullman in Sydney on Sunday night, if it doesn't post automatically, that's it - I'm off to Hyatt & Hilton for good, and my favourite Accor property in Melbourne will get ZERO business.
I cannot reward a corporation that holds a loyal (400+ nights in the past 10 years across Sofitel, Novotel, Mercure & Pullman) customer in such low regard.
I also posted a link to this and similar threads, a general rant against the (dis)loyalty programme, and a copy of my HHonours statement for the past 12 months showing how much business Accor had lost as a result of the appalling A-Club disaster.
Fixed within 48hrs - but why should *I* have to do the chasing? This is piss-poor.
Stayed @ the Pullman in Sydney on Sunday night, if it doesn't post automatically, that's it - I'm off to Hyatt & Hilton for good, and my favourite Accor property in Melbourne will get ZERO business.
I cannot reward a corporation that holds a loyal (400+ nights in the past 10 years across Sofitel, Novotel, Mercure & Pullman) customer in such low regard.