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Accor/ ALL: experiences with best price guarantee

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Old Jul 18, 2023, 2:25 pm
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: gdoubleu
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Last Revision Date: November 29th 2023

Updates
  • 202404 Update: Accor Customer Care seems to process BPG claims switfly, usually within 24 hours!
  • 20231129 Update: The BPG form now has a checklist for your to ensure you have cross checked information.
  • 20231110 Update:
    - Looks like Accor Customer Service has rolled out a more "hands off" posture to making sure BPG's (when approved) are reflected. The language is now like: "The BPG was approved, the follow up with the hotel, contact..."
    - Properties in Macau are not part of the BPG program anymore


Introduction
Welcome to Accor's Best Price Guarantee ("BPG") policy, one of the industry's most generous price matching and discount policies!

I have had dozens of Accor bookings price-matched successfully across many brands, and of course a few of them being denied. I wanted to write about my experience as it could be quite frustrating and time consuming to get it right, read on!


What is the Accor BPG?
The Accor BPG allows you:
- to have your Accor.com rate price matched after sighting of a cheaper rate on a third-party website
- AND to receive either a 10 or 25% discount on the third-party rate (see Discount Rate)
All of that under certain conditions.

You can read the full Accor BPG terms in English at: https://all.accor.com/information/be...tions.en.shtml


Brands Eligible for the BPG

Per Article 2 of the BPG:
"The hotels covered by “Best Price Guarantee” are as follows:

All hotels in the Accor Group (Fairmont, Raffles, Swissôtel, Sofitel, So Sofitel, Sofitel Legend, Pullman, MGallery, Mövenpick, Grand Mercure, The Sebel, Novotel, Novotel Suites, Mercure, Adagio, Adagio Access, Jo&Joe, Ibis, Ibis Styles, Ibis budget, HotelF1, hôtels Orbis, 21C Museum Hotel, Orient Express), and hotels of certain partners (i.e. Mama Shelter, Hypark by Adagio)"

The following are not eligible for "Best Price Guarantee": 25Hours, Angsana, ArtSeries, BanyanTree, BreakFree, Cassia, Delano, Dhawa, Elan, Greet, Hanting, Hi inn, Hyde, Ji, Mantis, Mantra, Manxin, Mondrian, Onefinestay, PepperS, Rixos, Sbe, SLS, Starway, The House Of Originals, Tribe.

“Best Price Guarantee” does not apply to hotels in the Macao special administrative region."

Note that Banyan Tree maintains its own 20% price matching guarantee that's available at https://www.banyantree.com/best-price-guarantee
Learn more on the Banyan Tree Price matching at Banyan Tree Best Price Guarantee


Discount Rate
The discount rate is 25% for all properties included in the Brand Eligibible, except for Fairmont, Raffles and Swissôtel, which attract a 10% discount.


Data Points: third-Party Sites known to work for the BPG

I had claims approved for the following sites:

BPG 101

For your BPG claim to be accepted, the BPG Article 1.1 states that matched property on the third-party site needs to be "for the same hotel, for the same date(s), the same length of stay, at the same rate conditions (i.e. refundable or non-refundable, prepayment and deposit requirements, room only or with breakfast included, booking cancellation and change condition), the same type of room (identical category, size, beds, view or location) and the same number of people in the room"

Accor's Customer Service pays great attention to the conditions attached to your third-party booking, down the to the actual time (not just only the date) of the cancellation policy (e.g.: your claim may not be approved if the cancellation policy says September 28th, 18:00 on Accor.com and September 28th, 17:59 on the third-party website). Occupancy is also often overlooked. Even if for some region, the occupancy on your booking does not impact the room pricing, the occupancy needs to match, in writing, between your Accor.com booking and your third-party price.


BPG Process

To lodge a claim, you need to submit screenshots of a third-party booking site, that has the same room for the same dates (and other conditions, see BPG 101), at a lower price. These screenshots will need to who clearly the URL of the third-party site, as well as the time when they were taken. There is a 24-hour grace period between your Accor.com booking and the sighting of the cheaper rate on the third-party website.

Once submitted, your claim has a claim number (which is just a Customer Service ticket number), which you receive by email. Accor Customer Service then follows up to let you know of the status of your claim. There is no guaranteed time as to when Customer Service is due to get back to you.

If your claim is approved, Customer Service generally lets you know. They inform you they have requested the price-matched property to update your booking rate. Once the property does that, you receive an email with the subject: "Modification of your reservation <Name of Property> <Booking ID>" with the details of the new rate.

The application of the new rate usually follows the following rules:
  • The discount (either 10 or 25%, see Discount Rate) is applied on the "naked room rate", that is the rate free of government taxes, resort fee, "taxe de sejour", etc... Taxes are then applied on the discounted rate per the tax requirements in each country/region/location.
  • After applying the discount on your booking rate, the Property usually linearize the rate over the days on your booking so that the same rate will apply to all the nights in your stay even if the rate fluctuated in your original booking.


Q&A
  • Can I use the BPG if I have an Accor traveler card (e.g.: ALL PLUS Voyageur)? The BPG applies to ALL PLUS Voyageur Card holders, provided the third-party rate complies with the BPG requirements (See BPG 101). Given the discounts you may already benefit from with ALL PLUS, the chance of finding a third-party rate is slimmer, but not nonexistent. It may make economic sense to submit a BPG claim using "just" the Accor member rate.
  • Until when can I submit a BPG Claim? Per Article 4.2, "requests must be submitted within 24 hours following confirmation of the Eligible Booking [Accor.com booking] and no later than 48 hours before the planned arrival at the hotel.". "48 hours" here means that you can lodge a claim until 23:59 two days before your check-in date.
  • What happens if my BPG Claim is not processed prior to my stay starting? Should you have lodged on time and your BPG came to be approved after your stay has started, Customer Service will be in touch to organize a refund via the Property where you stayed (and paid full price)
  • What can I do if my claim is not answered within 2 weeks? You can:
    • Resubmit the same claim mentioning the Claim # of the original claim with the original documents
    • Send an email to [email protected] or [email protected] – they will sometimes create a new claim on your behalf or influence the original one
    • Send an email to [email protected] – Since 2023, these are the folks that Customer Service escalates claims to
  • I can't lodge a BPG Claim, my browser show a red banner when I submit one, what should I do? Lodge your BPG again in an Incognito or private browser window, that will fix it.
  • What if my claim isn't responded to by the time I check out? This is last resort, but I advise you lodge a chargeback with your credit card company. I had success doing that.


Beware: Accor Customer Service
I encountered countless time when Customer Service was negligent when process BPG claims:
- Rates from the third-party website are misread ("naked room rate" vs total amount, currency...)
- Customer Service tends to apply a blanket 10% discount on bookings (ignoring that most brands attract a 25% discount)

Some other times, the property would play some tactics:
- I had one property tell me that I could have booked a cheaper rate on Accor.com (but that was still higher than the third-party rate), effectively reneging the application of the BPG Claim (I did not push further).
- I had one property crediting a rate difference post-checkout via Accor points.



Tips & Tricks
  • If a claim has not been answered promptly (within 7 days), Accor Customer Service sometimes issues 2,000 Reward points. I keep asking every time this happens, and this is not always granted, but you can try.
  • If you have an Accor Traveler Card (e.g.: ALL PLUS Voyageur), to increase your chances of finding a lower rate, you can book the regular Accor member rate on Accor.com by signing out from your Accor account on the room selection page. The booking will still be attached to your Accor.com account (same email) AND you will receive the benefits attached to your status.
  • For your screenshots, make sure that a time shows. I always make sure that time shows in the menu bar of my OS, along with the timezone.
  • Using Skyscanner.com has greatly reduced the time for me to do searches.
  • I was able to get a BPG claim approved for a rate showing as "Complimentary Breakfast on Weekends" which is provided by the Accor status, but could be ground for rejection.


BPG Claim Sweet Spots
There are several brand sweet spots for BPG claim should you want to optimize, they all receive a 25% discount over your third-party sighting:
  • Sofitel
  • So Sofitel
  • Pullman


Common Pitfalls
I am able to reach a 95% success rate with my BPG, and this is my checklist:
  • Room type: are the room types strictly equivalent? Beware of the small variation in room type names (like street view, vs park view). Twin beds room or King bed room are two different types in the eyes of the BPG
  • Room rate: the room rate, that is the price of your booking exclusive of any government/local/resort taxes needs is what gets compared for the claim. Accor sometimes calculates taxes differently from third-parties (go figure!) and third-parties are also sometimes not including some taxes into the displayed price.
  • Occupancy: when you make a booking on Accor.com, you specify an occupancy (i.e.: the number of people who will stay in the room). That occupancy needs to show the same amount of adults on the third-party sighting.
  • Booking currency: make sure you are comparing stays with the same currencies. I submitted USD vs AUD (Australia Dollar) claims by mistake, leading to rejection.
  • Cancellation Policy Penalty: for when you compare cancellable bookings, the Accor BPG will apply all the way to the penalty. If Accor.com says the penalty for cancelling after a certain day/time is 1 night, the 3rd-party needs to have the same penalty.


Things I have not tried
  • Submitting a BPG for a Suite Night ("SN") booking


Banyan Tree Best Price Guarantee
Banyan Tree properties is not included into Accor's Best Price Guarantee, that means you cannot submit a claim for a BPG from Accor.com, following you booking a Banyan Tree property on accor.com. That being said, Banyan Tree has its own BPG for when you book on banyantree.com. There are few caveats though:
  • Banyan Tree BPG policy starts as soon as you find a lower rate (same room, same cancellation policy...). That means findings a rate that's lower by just $1 (or the local currency equivalent) will trigger the policy
  • Banyan Tree, when applying the policy, will shave off 20% off your rate, but will wave all Accor benefits should you be in an Accor tier. They may or may not let you know. You will also not be allows to earn/burn points from when the policy is applied.
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Accor/ ALL: experiences with best price guarantee

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Old Nov 13, 2023, 7:00 am
  #406  
 
Join Date: Nov 2019
Location: Dubai
Programs: Marriott Ambassador, Hilton Diamond, Accor Diamond, BA Gold, QR Plat
Posts: 356
Submitted BRG for La Cigale Hotel Doha, Qatar on Wednesday - no response yet.

and it seems that the hotel is constantly selling their rooms for a cheaper price on OTAs than on Accor, for any given date and any given room category
CanaryWharf is offline  
Old Nov 18, 2023, 9:26 am
  #407  
 
Join Date: Nov 2019
Location: Dubai
Programs: Marriott Ambassador, Hilton Diamond, Accor Diamond, BA Gold, QR Plat
Posts: 356
Originally Posted by CanaryWharf
Submitted BRG for La Cigale Hotel Doha, Qatar on Wednesday - no response yet.

and it seems that the hotel is constantly selling their rooms for a cheaper price on OTAs than on Accor, for any given date and any given room category
10 days later, still no response, follow up was also ignored. Amazing service, especially for Diamond member.

i cancelled and booked with booking.com instead, where the rate is 30% cheaper for exactly the same room and exactly same cancellation policy.
CanaryWharf is offline  
Old Nov 20, 2023, 10:11 am
  #408  
 
Join Date: Feb 2013
Location: MEL
Programs: QF Gold, FB Plat, Accor Diamond, Hilton Gold, Marriot Gold – ex-UA 1k, ex-AA Plat, ex IHG Plat
Posts: 148
Originally Posted by CanaryWharf
10 days later, still no response, follow up was also ignored. Amazing service, especially for Diamond member.

i cancelled and booked with booking.com instead, where the rate is 30% cheaper for exactly the same room and exactly same cancellation policy.
I would have held on to the Accor booking so you can get 10 or 25% on top of the Booking.com booking.

I have refreshed the Wiki Post: it looks like Macau is not eligible for BPG claims anymore.
gdoubleu is offline  
Old Dec 22, 2023, 6:09 am
  #409  
 
Join Date: Nov 2019
Location: Dubai
Programs: Marriott Ambassador, Hilton Diamond, Accor Diamond, BA Gold, QR Plat
Posts: 356
16 hours ago I submitted a BRG for Sofitel Obelisk Dubai. The rate on booking.com was 40 % lower for the exact same dates and conditions.

One hour ago I got a response from Accor saying that because my booking on Accor was for 1 person and the one on booking.com for 2 person (i actually selected 1 but booking.com always shows two by default) they reject my BRG.

also i checked again and the rate for Sofitel is now the same on Accor and booking.com - coincidence or maybe not?

anyway my BRG is lost
Inehoff likes this.
CanaryWharf is offline  
Old Dec 26, 2023, 5:06 am
  #410  
 
Join Date: Oct 2016
Posts: 170
Different booking conditions

Dear All,
First, wish you all a merry Christmas.
I have the choice to book with a cancel policy (until 15th April 2024) through OTA - 770 Euros or through ALL (no cancellation) 844 Euros. With ALL the cancellation date limit with a higher price is different.
Normally, they are very strict in term of conditions. Can I expect something from the hotel ?




Additionally, can we expect a promo for this period in Asia.
Slc2012 is offline  
Old Dec 26, 2023, 1:43 pm
  #411  
FlyerTalk Evangelist
Accor 25+ Badge
 
Join Date: Aug 2009
Location: Paris, France
Programs: AF/KL Flying Blue Platinum for life/Club2000 Ultimate, Accor ALL Diamond
Posts: 21,928
Originally Posted by Slc2012
Dear All,
First, wish you all a merry Christmas.
I have the choice to book with a cancel policy (until 15th April 2024) through OTA - 770 Euros or through ALL (no cancellation) 844 Euros. With ALL the cancellation date limit with a higher price is different.
Normally, they are very strict in term of conditions. Can I expect something from the hotel ?




Additionally, can we expect a promo for this period in Asia.
the 2 rates you are comparing are different on other aspects: one doesn’t include breakfast while the Accor rate does.
Goldorak is offline  
Old Dec 26, 2023, 2:44 pm
  #412  
 
Join Date: Oct 2016
Posts: 170
Best price not applicable.

Hi,
yes, it’s a mistake but can find cheaper price with other OTA.


Last edited by Slc2012; Jan 7, 2024 at 6:10 am
Slc2012 is offline  
Old Jan 7, 2024, 6:13 am
  #413  
 
Join Date: Oct 2016
Posts: 170
OTA can be cheaper than ALL website according to customer care.

Good day,
FYI : I had a call with ALL customer care, and the guy confirmed that OTA can be cheaper than ALL offers. For him, it’s not most of the time, but it can be. OTA can offer better price.
Not a surprise for him. Keep in mind that you don’t have your advantage if hotel could offer (like upgrade - not an obligation) and not the point + nights.
Even if, you pay a card « All plus voyageur - 199 Euros/an », you can find cheaper option.
My policy is generally to check for another hotel in that case.
gioannis13 likes this.
Slc2012 is offline  
Old Jan 10, 2024, 1:37 am
  #414  
 
Join Date: Oct 2016
Posts: 170
Hotel suggest through OTA

Received a confirmation from hotel which asking me to book through OTA to check price. After booking and review by hotel, hotel confirmed they can offer the same deal, but without the member benefit (= exactly the same offer I have with OTA).

Last edited by Slc2012; Jan 23, 2024 at 1:05 pm
Slc2012 is offline  
Old Feb 6, 2024, 10:02 am
  #415  
 
Join Date: Jul 2009
Posts: 71
Customer Care sent to hotel for final review and here's the response:We would like to thank you for your booking of one Single Classic room under your name in our hotel.

Your booking is confirmed with a non refundable rate for a long stay of 8 nights for a amount of 1018.20 € room and city tax included.

The reservation was made via the all.com website which offers identical prices to other sites.

You have contacted The All customer care about a difference between AGODA web site and All.com.

We would like to confirm that our pricing data is directly linked to all distribution sites. We do not manually manage prices on AGODA.

We are sorry for this confusion but AGODA should confirm and display prices identical to those offered on all.com.



We really apologize for this inconvenience encountered during your reservation.
robdls is offline  


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