Same as all the screwups with their targetted promos and web promos in the past half a year. DL does many things extremely well, but then they completely blow it on a number of smaller, simple things. They get these bright ideas and rush them out there without proper testing, training and planning, and when the problems start cropping up they act clueless.

DL, please sweat the little stuff too! It's undermining the big stuff.