Not going to happen. I had three trans-Atlantic roundtrips in WBC over the last two months and had trouble buying J class tickets for the exact times I wanted because they had sold out flights in WBC. Demand has definitely picked up, and with their relatively small business class sections (i.e.: fewer seats than some other carriers), why give away any seats for free?

Don't get me wrong, I'd love to be upgraded to WBC for free, I just don't see that happening.

- Martin