Originally Posted by
ABC Traveler
CX wants to rebrand itself from "earn-n-burn" to an eco-system, the changes are more significant than any of you have posted in Flyertalk. 2026 is the most likely scenario. Also, they are eyeing market trend as Hong Kong is losing its financial sector prestige and premium travelers associated with the market. All the talk can be mute as the changes will only bring in significant revenue if there are more premium flyers.
How come it sounds to me that CX is eyeing something towards revenue-based, similar to what its Western counterparts are offering. A significant change that heavily inclined to and reward premium flyers that pay the most, while cutting earnings and benefits for those who fly in cheaper buckets. A slight relieve though it’s not realising in this year. Fingers crossed.