Originally Posted by
FlyerJ
how it will be perceived and understood by infrequent fliers (i.e. WestJet's new target market) who may not realize that different rows offer significantly different levels of comfort.
This is the key point, even for frequent flyers. If the new normal is mostly ULCC WS must make it clear early in the booking process what the seat pitch actually is so customers know what they're buying. I'm hopeful but not optimistic.