Originally Posted by
YOWgary
And some will ONLY check out on e-commerce if they're not forced to log in.
If I'm only planning one or two purchases from your business, I actively dislike being forced to create an account.
But there's also a big difference between forcing an account for a cash flight vs a points flight (which they obviously do).
The real question is if there'd be a benefit (to them) of forcing login to
search for redemptions.