Originally Posted by
Adelphos
Yeah - I actually wonder why Delta went back so far to reward MM and those with big rollover MQMs. Shouldn't people who are currently driving the most spend through Delta get priority over those that did in the past? Don't take stuff away from MM members, and maybe don't totally get rid of the big rollover balances, but fundamentally, a 30 year old road warrior (presumably without big MQM rollover and who has not reached MM yet) who is making DM organically every year with current spend should get priority over those that are rolling over Diamond and/or are MM, but aren't flying or spending as much today...
I see your point and I agree with it somewhat, but I think these changes are focused on one thing: Trust in the program.
Trust is basically goodwill. Goodwill is a huge asset for a corporation like Delta. If Delta can regain some of the trust they lost from long-term flyers, that means a lot. It's valuable. And it incentivizes the 30 year-olds to stick with a program for the long term. They can believe that their many years of loyalty will be rewarded.