Originally Posted by
cmiller11101
They must have KPI's related to how often or how regularly they send us marketing emails, or maybe the agency that manages it does, because to me this seems like the most pointless email I have received today so far. Sure, it made me think about CX and MPC, which is really the point after all, to put the brand in front of mind, but I mean seriously guys, you couldn't think of anything better to email me about?
Hang on, let me roll my eyes.
Another wow-this-is-so-meaningful-email received today.... can't they just write succinctly what has happened?
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5 July 2021
Membership No.: XXX XXXX XXX
Dear Mr XXXX,
Today marks an important milestone in our story – it's the day we launch Cathay, our new premium travel lifestyle brand for Hong Kong.
Whilst our airline will continue as Cathay Pacific, "Cathay" will be the brand under which we bring together all our travel and lifestyle-related offerings.
We do this with two goals in mind:
The first is to make ourselves easier to understand and use. By bringing together Cathay Pacific, Marco Polo Club, and Asia Miles under Cathay, we are simplifying the way you interact with us, including how you earn status and use your miles.
The second is to make our proposition more appealing. By integrating our offerings and building better partnerships, we aim to bring you a much wider range of products and services that elevate and complement your travel lifestyle.
Over the coming months, we will be rolling out a range of new offers in spending, dining, shopping, hotels, and wellness – and these will culminate in a refreshed programme in the first half of 2022.
Cathay will be a celebration of all the things we love (and have missed) about travel – and a brand that is unapologetic in its love of everything travel related.
If there is one thing this pandemic has reminded us, it's that travel really does elevate our lives.
<Learn More> (link to another website)
We can't wait to share more details with you.
Yours sincerely,
Marco Polo Club