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Thread: Citi AA churn - impact on Amex, BoA, Chase et.al. application strategy?
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Old Jul 5, 2019 | 7:39 am
  #65  
mia
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Originally Posted by RobertHanson
:....

AFAIK, this game is pretty much over
It ended in 2009:

Citi AAdvantage churning over

Citibank - the jig is up...

Citi's branch network is much smaller than Chase, Bank of America or Wells Fargo. Branches generate card applications. Citi needs to use mailers (postal or electronic) or online ads to generate applications. It's cheaper than opening more branches or acquiring local banks.
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