I'm not sure I follow. If you're referring specifically to the "luxury" experience, which you probably are, then I agree. It's not about getting free stuff...although I also don't expect to get nickel-and-dimed for every little thing.

But I do think luxury has everything to do with the hard product rather than the soft product. If I were called "Sir", offered turn down service, and even St. Regis style butler service at the Marriott CY, it's not luxury. However, I could do without all those things and have a luxury experience in a beachfront villa with my own pool and a Michelin starred restaurant on site. So while not about free, I could understand how that poster would try to make a tie to hard product in some way.

I suppose this just proves everyone has a different definition of a luxury hotel and/or experience.