Originally Posted by
Symmetre
The best line in the whole article: "... was responsible for booking $35,996.95 worth of free flights using the code and as a result, collected $554.33 in frequent flyer miles."
A $550 reward on $36k in spend. Wow. And people say miles are worthless!
Presumably the $554.33 is based not on the theoretical value from a redemption on those miles but on whatever AC's cash cost to purchase those miles from Aeroplan was.
If AC pays Aeroplan $0.01 per mile, that's about 54K miles. Double it if AC pays half that.
Poor cpm if one had been doing it as a mileage run, but not at all surprising for premium tickets.