So, I had a chance to look at the e-mail and check out the website and it seems legit.
Once thing I did find out is that this upgrade bidding is in some sort of beta phase at the moment. That being said, I will not post the URL I have, since the URL and system may change once the bidding system changes from beta to production.
One of the things I noticed was that term "eligible flight" is mentioned. I am not sure what constitutes an eligible Air Canada flight, I guess that is still being determined. Maybe code-share on AC metal are not eligible, AC 014 code-share on other carriers are not (or maybe are) eligible for upgrade bidding(?).
Originally Posted by
Jasper2009
It wouldn't surprise me if this were true.

The number of airlines which have implemented a "bidding for upgrade" system has exploded over the last two years. Pretty much much all the airlines use the IT platform developed by Plusgrade:
www.plusgrade.com
I had the opportunity to meet the founders during a conference last week and it's probably one of the most significant innovations in generating ancillary revenue in recent years.
Of course this would be bad news for frequent flyers, but let's see whether the news is true....
You're pretty much on the money there Jasper2009, the upgrade site is indeed operated by Plusgrade.
Originally Posted by
songsc
If bidding is implemented, does status still matter? For example, if an SE bid a J seat for 10 e-ups but a P25K bid for 11 e-ups, does P25K get the seat?
I have no idea at this point.
Originally Posted by
adam.smith
...
If there's going to be bidding for upgrades, it's going to be bidding cash, not eUps.
Yes, it is a cash based bidding for the upgrade, credit card information is required when placing a bid.