Originally Posted by
lsumegan
But does Hilton care how many people stay with them as long as they are making more money? I personally don't think so. And one could even argue that anyone would rather increase revenue through rate increases vs. occupancy, since there is no associated cost impact,thereby increasing the profit margin. And I also don't believe these numbers tell much about the effect of the devaluation since they are only for 1Q2014.
Depends. Did they shrink their base and have to rely on strong market rates that are dependent on the economic strength? That would suggest a harder path to growth long term.
I agree that everyone devalued, but Hilton seemed to handle it with less grace. It is not going to bankrupt Hilton, but there's always a cost.