Originally Posted by
FitTraveler
WHAT HAPPENS TO MY EXISTING MILES?
Your existing miles are safe and are no different from the miles you will earn in 2015. In fact, going forward, your current miles will be even more valuable since you’ll be able to use them more easily with these new redemption options.
Raise your hand if you believe this corporate speak.
"... current miles will be even more valuable since you'll be able to use them more easily..."
Ease of use does not equate to redemption value.
Ok, I will raise my hand. Not that I particularly believe DL (or any corporation), but simply because the strategy makes sense.
The universal complaint about DL SM program was that miles were hard to spend. Simply fixing this would be a cost for DL. But fixing this while reducing SM earnings is a push.
So they reduced earnings but did so to the non-HVCs.
To make they game plan work, they must lose the image that SMs are hard to spend. Once they do this, then the program is a clear plus for a small but key segment of flyers.
BTW, you start off with a link to a post that complains that SMs are hard to use. Then you say ease of use does not matter. I really have no clue what your point is.