Latus,

I do not disagree with what you post and there have been many occasions where I myself felt the tone and tenor of your comments.

With that said, it may be true that they have or had no interest in competing and that for them, EL AL, is and was a matter of prestige. However, that is coming to an end soon. I don't think it is very prestigious or glamorous for Tami Borovich to be in a position where she has to lure outside investors like FIMI to help her keep the company afloat. I also don't think it is prestigious for her that essentially the Israeli people and government are fed up with the way her company is run and the demands it makes on the Israeli government and taxpayer.

The fact is that time is fast approaching where Mrs. Borovich and EL AL need to look themselves in the mirror and make some difficult choices. Either institute real change and reforms aimed at adapting and thriving in the marketplace which will produce sustained profitability or fold and carry the stigma of shame which will forever haunt them in the minds and conscience of the Israeli people and global aviation industry. I think Mrs. Borovich and the people around her know this and will make the right decisions.