YOU WISH (as do I) that any of the fat cows in El Al management reads or cares about anything written here or any customer opinions - even from customers who are successful businessmen. Management, from Tami Borowich on down, care nothing about their brand or even about making money (yes, you read correctly). Its all about prestige and favors for a bunch of old school, old boys club, ex-air force shlubs who haven't a clue about the commercial airline business and still operate as if they were a Mapai sponsored monopoly, knowing full well that even if they are theoretically a public, non-governmental corporation, the Israeli government will never let them fail. They have no interest in competing - and to prove it, the latest strike had zero to do with Open Skies and everything to do with squeezing a subsidy out of the Finance Ministry. They used their employees as pawns.

Nobody reads this forum. Liat, as well-intended as she may be, is just a cosmetic olive branch, as are all the TP/PL "concierge" folks - who have to constantly run interference with the fat cows in order to get the simplest of benefits for the best customers. Its just cosmetics.