Originally Posted by DYKWIA

The majority of people I speak to in the US are well aware of Emirates. EK seem to have a great reputation - it's just that most Americans don't really consider Dubai or the Middle East as a tourist destination.

Routes to the far east are hard to justify as it's a heck of a long way round.

So, people would like to fly EK, but there is nowhere they'd like to go

The Indian people I've worked with over there all try and use EK where possible when travelling home.