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Old Oct 1, 2011 | 8:53 am
  #396  
kipper
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Originally Posted by itsme
B&N thinks they are seizing an opportunity; I think they are seizing a small one when they could have a bigger one. If B&N wants to bring former Border's regulars into the B&N fold, then why not offer something to encourage them to make a B&N purchase within the next 60 days? I think a 25% on one book printable coupon to entice Border's customers would have been a smart move. The email Mr. Lynch said does little.
This is a good point. Another suggestion: for those who had the Borders Rewards Plus, give them 6 months or so of B&N Membership.
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