Originally Posted by channa

I have a feeling it was more around UA's corporate contracts. I think UA has a lot more contracts than CO does, and UA did not want to jeopardize them by publishing a revenue target. Travel managers tend to hate that because it encourages people directly to spend more money, when their goal is to get people to spend less money.

In addition, the "invitation only" approach allows UA to target behaviors they specifically want and have variable targets by market (e.g., in DFW or ATL they may require a lesser spend than say SFO because they want to poach AA or DL business).