We're approaching the one-year anniversary of Hilton's astoundingly unpopular total devaluation of its once-terrific Hhonors program. Many Fters (including me) vowed to status match and take our business elsewhere.
I did it. I matched to Starwood Platinum and became an IHG Ambassador. It was awkward at first; I knew the HH ropes, the deals, the website and certainly had my favorite hotels and I did miss all of that but stuck to my word and am happy again.
Sounds like many Fters vowed the same.
Does anyone think Hilton felt the backlash?
For me, it was the combination of the devaluation AND the decision by HH to privilege AMEX card holders over those of us who actually stay at their properties. I've switched all my business to Hyatt [where as a Diamond, I've been treated *FAR* better than I was ever treated by HHonors] and SPG. No regrets whatsoever.