We're approaching the one-year anniversary of Hilton's astoundingly unpopular total devaluation of its once-terrific Hhonors program. Many Fters (including me) vowed to status match and take our business elsewhere.
I did it. I matched to Starwood Platinum and became an IHG Ambassador. It was awkward at first; I knew the HH ropes, the deals, the website and certainly had my favorite hotels and I did miss all of that but stuck to my word and am happy again.
Sounds like many Fters vowed the same.
Does anyone think Hilton felt the backlash?
IMHO I do not think they felt so much pain because toghether with the devaluation they launched the best promos I can remember for many years. Some of them, like Q1/2010 and Q2/2010, were very tempting.
Apparently other chains had even better ones(Hyatt?) but depending where you travel, those can be worthless.