Originally Posted by
justinc848
Well, they appear to random to us.. but who knows. Maybe it really is random, maybe there's some sort of algorithm, I don't know. But I'm not going to jump ship because I was not targeted. Especially since IMO, it isn't a very good promo to begin with.
I believe in another thread, Saad suggested that perhaps Hilton is testing promos and how people react to them. That sounds plausible to me.
Hilton is not testing promos at all.They are well aware after this many years in business what will work.
Targeted marketing has one purpose saving the company as much money as they can on their marketing budget and getting a return/uptick in business from a group that might be the least likely to respond otherwise.
It is about getting a rise in spend from that target group of customers
No company wants to give gifts to a group that is already satisfied and going to earn status doing the same business they would have performed with or without a promotion.The problem with this overused strategy for some years now is that many members feel taken for granted and under appreciated in this era of shared information.In some cases loyal customers rebel by taking their business elsewhere sometimes for good.The art of managing this practice becomes a balancing act of promotions that are targeted and those that can enagage all members globally.
IMO by observation Hyatt Gold Passport remains perhaps the best program with the most generous promotions year round with the very least amount of targeted offers that most members can benefit from in my decades of experience in participation.It also offers the richest of all Diamond/top tier rewards/amenities/benefits as of today trumping Hilton and many other programs.As always opinions and experiences will vary