Taking a page from saveskymiles, how about somebody set up a web site for savethoseanimals? @:-)
This is one of the dumbest branding moves I've seen since Acura dropped its hugely respected Legend nameplate in favor of alphabet soup.
A pilot for F9 has setup a group on FaceBook to help save the animals "KEEP THE FRONTIER BRAND AND ANIMALS!!!"
It has a ton of F9 employees, and other loyal fliers... Plus it has tons of photos from different F9 ops...