US Airways tried to take away the bonus miles from their elite flyers last year--and persisted with the strategy for several months.

They then reversed course, saying it had nothing to do with reduced business (!!!).

If we as very frequent travelers commit to taking our business elsewhere and actually do so, perhaps the geniuses at Hilton will recognize that they went just too far treating loyal customers like commodities.

I have yet to hear a sound rationale for the devaluation. Did I miss something?