Hehe... well, I'd say that you're injecting a bit of personal opinion into this one. If they call it E+, that's what it is. They, of course, control what's called what when it comes to these sorts of things.

You may consider it less-than-preferable E+, but it's still E+

Edit: I think we're getting a bit off-topic about semantics and personal preferences/opinions... so I'm going to stop responding to keep us from going further afield