00:39 "...now that Lan is likely to exit its alliance"!!?
#46
FlyerTalk Evangelist
Join Date: Jan 2005
Location: home = LAX
Posts: 25,935
I would be surprised if they weren't all called LAN within 2 years. The good folks in Pudahuel probably have calculated out exactly how many more millions they'd have to spend having an airline name with 5 letters instead of 3 over the course of x number of years (printing, paint, etc etc) - even labor costs for each extra syllable spoken (time, you know) saying the airline name.
LATAM is no more the name of the airline than AMR is the name of its USA-based OW partner. LATAM is the parent company of LAN and TAM, just like AMR is the parent comparny of American Airlines (AA) and American Eagle.
Parent companies names are of concern to the people who deal with the company on a company basis. Airline names are what passengers see. And there's no reason for passengers to see LATAM on any planes, on any tickets, etc, just like no passengers see AMR on any planes, on any tickets, etc.
#47
FlyerTalk Evangelist
Join Date: Jul 1999
Location: Over the Bay Bridge, CA
Programs: Jumbo mas
Posts: 38,696
There is no ariline called LATAM. There is no airline even planning to call itself LATAM.
LATAM is no more the name of the airline than AMR is the name of its USA-based OW partner. LATAM is the parent company of LAN and TAM, just like AMR is the parent comparny of American Airlines (AA) and American Eagle.
Parent companies names are of concern to the people who deal with the company on a company basis. Airline names are what passengers see. And there's no reason for passengers to see LATAM on any planes, on any tickets, etc, just like no passengers see AMR on any planes, on any tickets, etc.
LATAM is no more the name of the airline than AMR is the name of its USA-based OW partner. LATAM is the parent company of LAN and TAM, just like AMR is the parent comparny of American Airlines (AA) and American Eagle.
Parent companies names are of concern to the people who deal with the company on a company basis. Airline names are what passengers see. And there's no reason for passengers to see LATAM on any planes, on any tickets, etc, just like no passengers see AMR on any planes, on any tickets, etc.