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Old Feb 17, 2011, 8:02 am
  #1  
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Join Date: Oct 2004
Posts: 115
Question Intercontinetal Advertising
I was wondering if anyone here could help me...
I am doing a project in my MBA Marketing class on Segmentation and i chose the Intercontinental group. i was easy able to get all of the info i needed, but as an aside i was putting up a slide or video of an advertisement done by each segment i had created (HI express, HI, Staybridge Suites, etc) and i am having a hard time finding an ad for the Intercontinental brand. It needs to be for the North American Market, and that is the main problem i am having. i was wondering if anyone had a link to to video or a print ad they wouldn't mind sharing...
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Old Feb 17, 2011, 8:21 am
  #2  
 
Join Date: Nov 2004
Location: England
Programs: IHG
Posts: 526
This may not be exactly what you are looking because it's shown in worldwide IC properties, but the quality is good.
http://www.youtube.com/watch?v=0qr6C...eature=related
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Old Feb 17, 2011, 10:24 am
  #3  
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Join Date: Aug 2007
Location: PARIS (France)
Programs: AF/KLM Club 2000 | InterContinental Diamond RA |AMEX Plat | Visa Infinite |Hertz President's Circle
Posts: 10,963
Communication strategy
http://www.prnewswire.co.uk/cgi/news/release?id=154310

Ad (video)
http://www.youtube.com/watch?v=c4DfKFx48NU
http://www.youtube.com/watch?v=xg3ce...eature=related
http://www.youtube.com/watch?v=GbdnE...eature=related
http://www.youtube.com/watch?v=feKjo...eature=related
http://www.youtube.com/watch?v=gCP4n96v_cs

Ad (press)
http://www.businesswomen.kz/download...200801_275.jpg
http://gurugupta.files.wordpress.com...c-ad.jpg?w=500

In the Know videos
strategy
http://blog.orourkehospitality.com/2...than-t-v-spot/
results
http://admin.turnhere.com/ic/

Brochure
http://www.intercontinentalsanfranci...chBrochure.pdf

Ipad app
http://www.ichotelsgroup.com/interco...PSlide_iPadApp

Comments
http://gurugupta.wordpress.com/2007/...et-a-bad-name/
Last edited by nicolas75; Feb 17, 2011 at 10:44 am
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Old Feb 17, 2011, 12:31 pm
  #4  
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Join Date: Oct 2004
Posts: 115
thanks
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