Major changes to Hyatt stay certificate participating property list?
Sep 4, 2013, 8:12 am
#31
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Location: Osaka
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How long advance notice has GP given in the past?
I had 500,000 Hilton points that were very suddenly reduced in value by half last year. Hope Hyatt's not going to do it to me this year.
Sep 4, 2013, 11:55 am
#32
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Devaluations tend to snowball. I sort of expected this to be the next step after the new cert categories were launched.
Does the Hyatt Stay Certificate even come under GoldPassport in the Hyatt corp structure? If not, I wouldn't make much of this being a sign of anything to do with GoldPassport. Corporate incentives programs -- and that was the likely intention of this stay certificate program -- of this sort or related ones are usually rather distinct from loyalty program operations even as both tend to often fall under the sales/marketing management.
Any way, these no-advance-notice changes have pretty much gutted a lot of the value that used to be had by the small segment of customers who even knew about these things and then cared to use them.
Does the Hyatt Stay Certificate even come under GoldPassport in the Hyatt corp structure? If not, I wouldn't make much of this being a sign of anything to do with GoldPassport. Corporate incentives programs -- and that was the likely intention of this stay certificate program -- of this sort or related ones are usually rather distinct from loyalty program operations even as both tend to often fall under the sales/marketing management.
Any way, these no-advance-notice changes have pretty much gutted a lot of the value that used to be had by the small segment of customers who even knew about these things and then cared to use them.
Sep 4, 2013, 11:02 pm
#33
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Location: Calgary, Alberta
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Hyatt has been able to set themselves apart from most of the competition, mainly due to good promos and outstanding customer service. All those points eroded massively over the last years resulting in the fact that there is hardly any Goodwill left among formerly pretty loyal GPP card holders.
Therefore, it is not surprising that many folks jumped ship. The current change will have a certain effect on Hyatt customers Europe and Asia and quite frankly I see the loss of pretty good customers in those markets as a result.
The question is in how far a chain with such a small footprint can survive without a loyalty scheme that is able to differentiate themselves from the more powerful competition.
The expected award category change late 2013/early 2014 will not help either.
Therefore, it is not surprising that many folks jumped ship. The current change will have a certain effect on Hyatt customers Europe and Asia and quite frankly I see the loss of pretty good customers in those markets as a result.
The question is in how far a chain with such a small footprint can survive without a loyalty scheme that is able to differentiate themselves from the more powerful competition.
The expected award category change late 2013/early 2014 will not help either.
What the major chains fail to realize is the erosion of good loyal customers, that has no choice but to go elsewhere and fast track everywhere. Its important to retain customers by providing good value. I hope Hyatt will continue to provide good enough value, where it differentiates from competitors.
Yes, why not provide heads up? Seems class act if some notice is given. Sometimes behind the scenes, execs are under pressure to go the undiplomatic route whatever the reason. With Fairmont, its because of a huge liability of free nights earned.. Just wipe it out, and wipe off the liability off the books. At least Fairmont made exceptions to Platinum status to their loyal customers in the following years, without actually having to qualify 10 stays 30 nights. Those exceptions won me as a continued customer after the unannounced 'enhancements', I eventually recovered the lost free nights that were lost to enhancements through the comp statuses.. Not to mention the attached benefits to status accompanied. Would have lost me as a Platinum Member 7 years ago, instead I increased my stay rate. Things have changed again, so I'm going to where the market forces lead.
Sep 5, 2013, 4:36 am
#34
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Quick post on FT that there are no plans to increase the number of points or introduce a new category for extremely expensive properties would help a lot.
Sep 5, 2013, 4:55 am
#35
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I'd expect that we'd be given advance notice of at least a couple of weeks or months before the devaluation's announced implementation date.
Sep 5, 2013, 7:29 am
#36
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Sep 5, 2013, 8:12 am
#37
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Join Date: Mar 2002
Location: UK - the nearest airport is named after a motorway !
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And HGP gave us 6 week's notice of the last devaluation (advised end April, eff early June 10)
Sep 5, 2013, 8:53 am
#38
Join Date: Mar 2010
Location: SAN
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Because these vouchers are nothing to do with HGP.
And HGP gave us 6 week's notice of the last devaluation (advised end April, eff early June 10)
And HGP gave us 6 week's notice of the last devaluation (advised end April, eff early June 10)
Sep 5, 2013, 9:45 am
#39
Moderator: GLBT Travelers & Hyatt Gold Passport
Join Date: Jan 2000
Location: CVG
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I would expect advance notice of future changes especially if a new category is involved. In 2010, Rene called me before the announcement was made.
As stated, I don't think the stay Certs are under Gold Passport.
Sep 5, 2013, 11:57 am
#40
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Sep 5, 2013, 3:53 pm
#41
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Sep 5, 2013, 6:27 pm
#42
Join Date: Nov 2006
Location: Chicago, IL
Programs: AA EXP & AAirpass, Hyatt Courtesy Card, SPG Platinum
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The certificates direct calls to 800.555.0233 or "the nearest World Reservation Centre." They do not reference Gold Passport for reservations.
Sep 5, 2013, 6:31 pm
#43
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Sep 5, 2013, 7:08 pm
#44
Join Date: Nov 2006
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Here is a good quote from View from the Wing that describes the program in more detail:
"Hyatt’s gift cards and gift certificates are wholly separate from Hyatt Gold Passport. The certificate program got a new leader within the last year, and a charge to figure out how to make the program more successful. Hyatt says that means focusing on availability of hotels when users want to redeem, and focusing on the corporate market." There is also a reference that 80% of sales are corporate volume sales.
You can read more at:
http://boardingarea.com/viewfromthew...asnt-personal/
"Hyatt’s gift cards and gift certificates are wholly separate from Hyatt Gold Passport. The certificate program got a new leader within the last year, and a charge to figure out how to make the program more successful. Hyatt says that means focusing on availability of hotels when users want to redeem, and focusing on the corporate market." There is also a reference that 80% of sales are corporate volume sales.
You can read more at:
http://boardingarea.com/viewfromthew...asnt-personal/
Sep 5, 2013, 9:31 pm
#45
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Here is a good quote from View from the Wing that describes the program in more detail:
"Hyatt’s gift cards and gift certificates are wholly separate from Hyatt Gold Passport. The certificate program got a new leader within the last year, and a charge to figure out how to make the program more successful. Hyatt says that means focusing on availability of hotels when users want to redeem, and focusing on the corporate market." There is also a reference that 80% of sales are corporate volume sales.
You can read more at:
http://boardingarea.com/viewfromthew...asnt-personal/
"Hyatt’s gift cards and gift certificates are wholly separate from Hyatt Gold Passport. The certificate program got a new leader within the last year, and a charge to figure out how to make the program more successful. Hyatt says that means focusing on availability of hotels when users want to redeem, and focusing on the corporate market." There is also a reference that 80% of sales are corporate volume sales.
You can read more at:
http://boardingarea.com/viewfromthew...asnt-personal/
Consumers don't understand devaluations unannounced is coming from a different department. The practice is reflective on Hyatt as a whole.