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FlyerTalk Forums (https://www.flyertalk.com/forum/index.php)
-   Delta Air Lines | SkyMiles (https://www.flyertalk.com/forum/delta-air-lines-skymiles-665/)
-   -   Delta and new DL.com Profiles A Lot About You (https://www.flyertalk.com/forum/delta-air-lines-skymiles/1431632-delta-new-dl-com-profiles-lot-about-you.html)

Zomba Jan 24, 2013 11:09 pm
Originally Posted by Vuelos (Post 20119496)
Mindset is the big question here....

And you would be a 27.
The custValSeg makes sense to me, and I can understand why I am only a "2" (>50% of my MQM last year were on partners) while a PM family member is "11" (probably quintuple my spending on DL). Funny that my FO mother is a "1", when I spent many times as much on DL last year and she doesn't have an Amex.

That mindset code will drive me crazy until somebody cracks it.

ifette Jan 24, 2013 11:10 pm
Here's a listing of Experian mosaic codes... but it doesn't include O which is my code :(

http://www.experian.com/assets/marke...mosaic-usa.pdf

bowdenj Jan 24, 2013 11:10 pm
Originally Posted by ifette (Post 20119516)
Also, for what it's worth I'm tagged as

"mosaicCd":"O54"

no idea.
Striving Single Scene 1.29%

ifette Jan 24, 2013 11:13 pm
Nevermind, apparently it's been updated. Here's an up to date list.

http://www.experian.com/assets/marke...c-brochure.pdf

O54 is "striving single scene". hah, damn, they do know too much about me. I will fix the single part hopefully...

n301dp Jan 24, 2013 11:13 pm
Originally Posted by ifette (Post 20119520)
Here's a listing of Experian mosaic codes... but it doesn't include O which is my code :(

http://www.experian.com/assets/marke...mosaic-usa.pdf
Here's a full list, including descriptors of the Experian Mosaic codes.

javabytes Jan 24, 2013 11:13 pm
Originally Posted by ifette (Post 20119520)
Here's a listing of Experian mosaic codes... but it doesn't include O which is my code :(

http://www.experian.com/assets/marke...mosaic-usa.pdf
http://classic.demographicsnow.com/A.../MosaicUSA.htm

mnredfox Jan 24, 2013 11:17 pm
Originally Posted by bowdenj (Post 20119380)
Although some google searches bring up some items but not much. (p.s. impressed how quickly this thread is already indexed on google.com).
+1. And I vote this one of the most fun threads on the DL forum for 2013. This one for sure is going to hit the Talkmail!

MR_MAMA Jan 24, 2013 11:17 pm
it seems there are only 4 mindset codes so far DW, FL, SS and GT

I want to crack this before Delta discovers this in the morning. You know they will be logging in first thing

DL0620 Jan 24, 2013 11:18 pm
Originally Posted by amejr999 (Post 20119364)
Now I'm getting very curious. The Mosaic program is run by Experian, and I believe that under the Fair Credit Reporting Act, I should be entitled to get a copy of the data the have on me (I've gotten a similar disclosure from LexisNexis in the past). But I don't see anywhere to do that on the Experian website. Am I barking up the wrong tree?
Yes, you are entitled to the data...but it is your Experian credit report. The segmentation models and model results are not subject to the FCRA. You have a right to free access to the data annually from annualcreditreport.com. If Amex/Delta were to make a decision to deny you credit (credit limit or product) based on this data, the FRCA applies.

My guess is that if one were to opt out of affiliate sharing with Amex, Delta would not be able to get most of the financial information. Has anyone done this? Is the Mosaic field empty?

mnredfox Jan 24, 2013 11:19 pm
Originally Posted by MR_MAMA (Post 20119552)
it seems there are only 4 mindset codes so far DW, FL, SS and GT

I want to crack this before Delta discovers this in the morning. You know they will be logging in first thing
I got SS as well.

bowdenj Jan 24, 2013 11:20 pm
So its 112a EST on a Thursday night / Friday morning in Atlanta.

Any thoughts on if anyone from delta.com IT staff have been alerted to this thread (94 replies in 2 hours) yet?

What's Delta's response? Someone from delta.com going to have a conference call 01/25/13 at 800a to discuss this??

This morning (Friday) - does this website ( https://www.delta.com/databroker/bcdata.action ) suddenly get disabled / removed from delta.com?

I also see some twitter messages have already been sent on this topic.

I bet its going to be an interesting Friday morning at the delta.com office!

MSPeconomist Jan 24, 2013 11:20 pm
Originally Posted by ifette (Post 20119516)
Also, for what it's worth I'm tagged as

"mosaicCd":"O54"

no idea.
O54 = striving single scene

paulmoscow Jan 24, 2013 11:22 pm
Originally Posted by MR_MAMA (Post 20119552)
it seems there are only 4 mindset codes so far DW, FL, SS and GT
Here's another one: IN (international?)

MR_MAMA Jan 24, 2013 11:25 pm
WTH why are people tweeting about this really?? geez and its not a website. It is a secure file that is only seen by YOU when YOU login. no one else

Zomba Jan 24, 2013 11:25 pm
GT - I live overseas and fly mostly TPAC. Global Traveler? Gin and Tonic drinker?
SS - ??
FL - They've apparantly identified my mom as a future Florida bluehair ;)
DW - ??
IN - ??


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