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-   Delta Air Lines | SkyMiles (https://www.flyertalk.com/forum/delta-air-lines-skymiles-665/)
-   -   Delta and new DL.com Profiles A Lot About You (https://www.flyertalk.com/forum/delta-air-lines-skymiles/1431632-delta-new-dl-com-profiles-lot-about-you.html)

bowdenj Jan 24, 2013 10:53 pm


Originally Posted by Zomba (Post 20119427)
Well, certainly interesting. I checked on all 5 medallions in my family (Dad: PM, Me: DM, Mom: FO, Wife: GM gifted, Sis: FO).

"custValSeg": I'm a 2 as a DM, Dad's an 11 as a PM, Mom's a 1, sis and wife are "0"

Thanks for logging in to all these - interesting to see the different ranges for this value.

MSPeconomist Jan 24, 2013 10:55 pm


Originally Posted by MR_MAMA (Post 20119432)
mindset is not experianl Mosaic is.

I think it is how DL deals with you when you have issues

Mindset is
MINDset = Focus on the person’s MINDset—their motivations, interest, needs and desires. (page 4) http://www.delta.com/content/dam/del...letter2012.pdf

Clicking on the link takes me to a DL site:this page isn't on our radar.

Can anyone tell us what was in it? What do the mindset codes mean?

javabytes Jan 24, 2013 10:59 pm


Originally Posted by MR_MAMA (Post 20119432)
mindset is not experianl Mosaic is.

I think it is how DL deals with you when you have issues

Mindset is
MINDset = Focus on the person’s MINDset—their motivations, interest, needs and desires. (page 4) http://www.delta.com/content/dam/del...letter2012.pdf

Can you fix the link?

davew-krdm Jan 24, 2013 10:59 pm

LOL, I am a "True Grit American".

custValSeg = 3 (I'm a PM and will requal PM in March and DM in May).

Discretionary spend = 20% of what they think my income is, which I suppose is more or less correct.

Dave

MR_MAMA Jan 24, 2013 11:00 pm

http://www.delta.com/content/dam/del...letter2012.pdf


it opens for me. does it work?

steex Jan 24, 2013 11:00 pm


Originally Posted by javabytes (Post 20119469)
Can you fix the link?

http://www.delta.com/content/dam/del...letter2012.pdf

flyertalk77 Jan 24, 2013 11:00 pm

The link works for me.

Link

SomeGuy Jan 24, 2013 11:01 pm

My Customer Value is a 5.

My disc Spending is listed at over 26K, but I have no idea where that came from. I do most of my flying in the last 4 months of the year and spent about 7-8K in that time period.

My income amount is way under. Like, what I made while working part time in college under.

Mindset SS.

Mosaic K40. Searching google I found this description of my K40. It might have others. http://classic.demographicsnow.com/T...n%20Groove.PDF They haven't hit me at all. In fact, I feel somewhat insulted.

ifette Jan 24, 2013 11:03 pm

Interesting snippets from mine:

"custValSeg":"27" (is 27 good or bad?)
"discSpndngAmt":"27751" (is this how much they think I spend on "discretionary" travel or something?)
"mindsetSeg":"GT" (global traveler? or what?)
"smBalance":"1116830","smMqmBal":"552579" :) I know what these are...

javabytes Jan 24, 2013 11:04 pm


Originally Posted by MR_MAMA (Post 20119473)

Yes, that one's better, thanks

Vuelos Jan 24, 2013 11:04 pm


Originally Posted by ifette (Post 20119487)
Interesting snippets from mine:

"custValSeg":"27" (is 27 good or bad?)
"discSpndngAmt":"27751" (is this how much they think I spend on "discretionary" travel or something?)
"mindsetSeg":"GT" (global traveler? or what?)
"smBalance":"1116830","smMqmBal":"552579" :) I know what these are...

Mindset is the big question here....

And you would be a 27.

mnredfox Jan 24, 2013 11:06 pm

Thanks to all you sluethers out there.

"chldAgeRange":"POC10T12,POC13T18" I don't have kids, should I be worried? :p How do you interpret this?
"isPwmElig": You guys are spot on, I have blue Amex
"skyClubFtrCntrctInd": If this shows, SC status, why have this: "skyClubMbr"

Still can't crack these:
"actvtyPref":
"bcInd":
"mindsetSeg":

Ti22 Jan 24, 2013 11:08 pm

SM number, DOB all in the clear like that? Creepy.....

Although, I quite enjoyed some of the bizarre entries, thanks!

mnredfox Jan 24, 2013 11:09 pm


Originally Posted by Ti22 (Post 20119513)
SM number, DOB all in the clear like that? Creepy.....

Although, I quite enjoyed some of the bizarre entries, thanks!

Keep in mind this is https data, so not entirely in the open. Only for those logged into their SM accounts.

ifette Jan 24, 2013 11:09 pm

Also, for what it's worth I'm tagged as

"mosaicCd":"O54"

no idea.


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