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-   Delta Air Lines | SkyMiles (https://www.flyertalk.com/forum/delta-air-lines-skymiles-665/)
-   -   Delta and new DL.com Profiles A Lot About You (https://www.flyertalk.com/forum/delta-air-lines-skymiles/1431632-delta-new-dl-com-profiles-lot-about-you.html)

happydad100 Jan 24, 2013 11:35 pm


Originally Posted by steex (Post 20119612)
Just to bring together our few data points on mindsetSeg, so far we've seen the following outputs:

DW from FO, CustValSeg 0
FL from FO, CustValSeg 1
FL from FO, CustValSeg 2
FL from PM, CustValSeg 1
GT from DM, CustValSeg 0
GT from DM, CustValSeg 2
GT from DM, CustValSeg 27
IN from [unknown]
MM from FO, CustValSeg 0
SS from GM, CustValSeg 2
SS from PM, CustValSeg 11
SS from PM, CustValSeg 5
SS from DM, CustValSeg 12
SS from Unknown Level, CustValSeg 5

Good list. Thanks. Add DW from DM, CustValSeg 20

MSPeconomist Jan 24, 2013 11:36 pm


Originally Posted by mnredfox (Post 20119596)
Ss
fl
dw
in
bh
ib

GT is missing and was there an IB?

secretsea18 Jan 24, 2013 11:37 pm


Originally Posted by MR_MAMA (Post 20119552)
it seems there are only 4 mindset codes so far DW, FL, SS and GT

I want to crack this before Delta discovers this in the morning. You know they will be logging in first thing

I have mindset code - MM.

Also it says I have 5 children -- ummm I don't think so.

And I have 0 as customer value

Plus I currently own in Manhattan and rent in california. I have a 0 for home value.

Vuelos Jan 24, 2013 11:38 pm


Originally Posted by secretsea18 (Post 20119631)
I have mindset code - MM.

Also it says I have 5 children -- ummm I don't think so.

And I have 0 as customer value

Plus I currently own in Manhattan and rent in california. I have a 0 for home value.

Could the 5 kids be scuba gear ;)

steex Jan 24, 2013 11:39 pm


Originally Posted by paulmoscow (Post 20119618)
FO, custValSeg 0


Originally Posted by mnredfox (Post 20119623)
I'm a DM with SS mindset - my cust val seg is 3


Originally Posted by happydad100 (Post 20119624)
Add DW from DM, CustValSeg 20

All added to previous post.

secretsea18 Jan 24, 2013 11:42 pm


Originally Posted by Vuelos (Post 20119637)
Could the 5 kids be scuba gear ;)

No my gear is not that old. one of them is 18 apparently

discstickers Jan 24, 2013 11:43 pm

From what I can tell, this data isn't being sent in the clear. It's not obfuscated, yes, but the connection between your computer and DL.com is secure (https://...), so no one can snoop on the data. Doesn't mean they aren't sending it in the clear elsewhere though.

secretsea18 Jan 24, 2013 11:44 pm


Originally Posted by steex (Post 20119639)
All added to previous post.

OK.. I am MM on the mindset.
FO dropped down from PM. I flew nothing at all last year, but it also says that I spent $12K.
I will be dirt on 3/1/12

NotHamSarnie Jan 24, 2013 11:45 pm


Originally Posted by secretsea18 (Post 20119631)
I have mindset code - MM.

Also it says I have 5 children -- ummm I don't think so.

And I have 0 as customer value

Plus I currently own in Manhattan and rent in california. I have a 0 for home value.

I would imagine if this is a marketing mindset segmentation doodad it would correlate more with the mosaic than anything else. Anyway, more data:

DM SS 6 C11

steex Jan 24, 2013 11:49 pm

Updated as of all posts above this one (and some data received via Private Message):

BH from No Status, CustValSeg 0
DW from FO, CustValSeg 0
DW from DM, CustValSeg 20
FL from FO, CustValSeg 1
FL from FO, CustValSeg 2
FL from PM, CustValSeg 1
GT from DM, CustValSeg 0
GT from DM, CustValSeg 2
GT from DM, CustValSeg 27
IN from FO, CustValSeg 0
MM from FO, CustValSeg 0
MM from FO, CustValSeg 0
SS from GM, CustValSeg 2
SS from PM, CustValSeg 11
SS from PM, CustValSeg 5
SS from DM, CustValSeg 3
SS from DM, CustValSeg 6
SS from DM, CustValSeg 12
SS from Unknown Level, CustValSeg 5

dtwtransport Jan 24, 2013 11:59 pm

FL from FO, CustValSeg 1

Eighty8MPH Jan 25, 2013 12:02 am

This is one of the most interesting threads I have seen in quite some time.

Tip of the hat to the OP - thanks for sharing.

FWIW, my info was way off:
- They almost Quadrupled my income
- My home value was not even close
- I do not have 4 kids

jjglaze77 Jan 25, 2013 12:38 am

DW from PM, CustValSeg 4

Interesting thread!

BenA Jan 25, 2013 12:40 am

I have to say I think Delta owes us all* an apology for pushing confidential information like my birthdate, income, and home zip+4 (specific enough to get REALLY close, especially when combined with the valuation data) over the wire to any computer I log in to delta.com from (like the shared machine in the lobby of my hotel that I print a boarding pass on?)

It's not like it's any surprise anymore when we find a delta.com issue, but seriously, people. What a fiasco.

(*Well, not like Delta would apologize to me, personally: I'm apparently custValSeg: 0 :D)

holtju2 Jan 25, 2013 12:40 am

GM - Value 0 - Mindset DD


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