New BRONZE tier announced [and changes to membership year calculation]
#1
Original Poster
Join Date: Aug 2009
Location: North of Watford Gap
Programs: BAEC
Posts: 602
New BRONZE tier announced [and changes to membership year calculation]
Searched but didn't see this latest news:
Bronze brings more benefits
The British Airways Executive Club has today launched a brand new ‘Bronze’ card for its frequent fliers.
The Bronze card is a major boost bringing extra benefits to customers when they travel. The card is further evidence of how the airline is backing up its recently launched customer promise, ‘To Fly. To Serve.’, with enhancements that improve the customer journey.
The new Bronze card will bridge the gap between Blue and Silver tiers will be awarded to members who achieve 300 tier points + 2 eligible flights or who book 25 single flights (or sectors).
Bronze cardholders will benefit from:
· Business class check-in
· Seat selection from seven days before departure
· Mileage tier bonus of 25 per cent every time they travel (1.25 Avios for every mile flown)
· Access to a priority free phone number
· Priority at the Baggage Arrival Services desks
· Priority stand-by and wait-listing
Within the first year, approximately 120,000 of the airline’s frequent fliers will benefit from the new card.
The addition of the card is part of several changes being made to improve the scheme. Earlier this year, the airline announced its plans to introduce Avios, the new name for the currency for all the loyalty and reward programmes owned by International Airlines Group.
Ian Romanis, British Airways’ head of customer engagement said: “ The customer is at the heart of everything we do at British Airways. When we launched our customer promise: ‘To Fly. To Serve.’ we made a commitment to back these words up with over Ł5bn worth of investments.
“The launch of the bronze card is signal of the investment we’re making in our loyal customers, who deserve proper recognition and reward.
“ We want them to feel like they truly belong to the club. That ethos is at the heart of all the changes we have and are making to the programme.”
From November the airline will launch a brand new identity for the Club. The redesign is intended to broaden the Executive Club’s appeal, to attract new members and give a stronger brand identity.
Bronze brings more benefits
The British Airways Executive Club has today launched a brand new ‘Bronze’ card for its frequent fliers.
The Bronze card is a major boost bringing extra benefits to customers when they travel. The card is further evidence of how the airline is backing up its recently launched customer promise, ‘To Fly. To Serve.’, with enhancements that improve the customer journey.
The new Bronze card will bridge the gap between Blue and Silver tiers will be awarded to members who achieve 300 tier points + 2 eligible flights or who book 25 single flights (or sectors).
Bronze cardholders will benefit from:
· Business class check-in
· Seat selection from seven days before departure
· Mileage tier bonus of 25 per cent every time they travel (1.25 Avios for every mile flown)
· Access to a priority free phone number
· Priority at the Baggage Arrival Services desks
· Priority stand-by and wait-listing
Within the first year, approximately 120,000 of the airline’s frequent fliers will benefit from the new card.
The addition of the card is part of several changes being made to improve the scheme. Earlier this year, the airline announced its plans to introduce Avios, the new name for the currency for all the loyalty and reward programmes owned by International Airlines Group.
Ian Romanis, British Airways’ head of customer engagement said: “ The customer is at the heart of everything we do at British Airways. When we launched our customer promise: ‘To Fly. To Serve.’ we made a commitment to back these words up with over Ł5bn worth of investments.
“The launch of the bronze card is signal of the investment we’re making in our loyal customers, who deserve proper recognition and reward.
“ We want them to feel like they truly belong to the club. That ethos is at the heart of all the changes we have and are making to the programme.”
From November the airline will launch a brand new identity for the Club. The redesign is intended to broaden the Executive Club’s appeal, to attract new members and give a stronger brand identity.
#2
FlyerTalk Evangelist
Join Date: Feb 2004
Location: London
Programs: BA, VS, HH, IHG, MB, MR
Posts: 26,878
Good spot. What is the source of that?
Well, free seat selection is of value, although of course this only puts you back in the position that most other airlines put you in from Day 1! The rest is a waste of space.
It is actually a degredation of benefits for those on paid J tickets, and of course Silver / Gold, since there are now 120,000 more people blocking the way to the J check-in desk.
What is not clear is whether your 300 tier points reset or not. If they do, it is now 900 points for Silver .....
Interesting to see that 120,000 people earn between 300 and 595 TP's each year!
Well, free seat selection is of value, although of course this only puts you back in the position that most other airlines put you in from Day 1! The rest is a waste of space.
It is actually a degredation of benefits for those on paid J tickets, and of course Silver / Gold, since there are now 120,000 more people blocking the way to the J check-in desk.
What is not clear is whether your 300 tier points reset or not. If they do, it is now 900 points for Silver .....
Interesting to see that 120,000 people earn between 300 and 595 TP's each year!
#6
Join Date: Sep 2007
Location: BOS
Programs: BA - Blue > Bronze > Silver > Bronze > Blue
Posts: 6,812
Well, free seat selection is of value, although of course this only puts you back in the position that most other airlines put you in from Day 1! The rest is a waste of space.
It is actually a degredation of benefits for those on paid J tickets, and of course Silver / Gold, since there are now 120,000 more people blocking the way to the J check-in desk.
What is not clear is whether your 300 tier points reset or not. If they do, it is now 900 points for Silver .....
Interesting to see that 120,000 people earn between 300 and 595 TP's each year!
It is actually a degredation of benefits for those on paid J tickets, and of course Silver / Gold, since there are now 120,000 more people blocking the way to the J check-in desk.
What is not clear is whether your 300 tier points reset or not. If they do, it is now 900 points for Silver .....
Interesting to see that 120,000 people earn between 300 and 595 TP's each year!
Personally I think I'll invest in the Ł300 or so extra it will take for me to get to Silver, mainly due to the mile bonus, if this is cut to 50% at the announcement though, I think I'll just lapse to Bronze.
#8
Join Date: Jan 2009
Location: Near Edinburgh
Programs: BA Silver
Posts: 9,034
I wonder what will happen to those people between 300 and 600 tier points when this comes in? I'd be mightily p!ssed if I was currently on course to get Silver before my current year ended but got Bronze instead and had to get another 600 tier points.
#13
Join Date: Jan 2009
Location: Near Edinburgh
Programs: BA Silver
Posts: 9,034
If I was to guess, I'd say your points will be reset to zero when you reach Bronze. It'd be nice if they aren't though.
#14
FlyerTalk Evangelist
Join Date: Aug 2007
Location: UK
Posts: 10,709
So what we can now assume, as we already knew.
To get from Bronze to Silver you need 600 + 300 if you are starting out new.
To get to gold you will need 2400 from new.
Its possible that Silver will reduce to 50% bonus miles with gold staying at 100%
To get from Bronze to Silver you need 600 + 300 if you are starting out new.
To get to gold you will need 2400 from new.
Its possible that Silver will reduce to 50% bonus miles with gold staying at 100%
#15
Join Date: Feb 2006
Location: UK
Programs: MUCCI, British Airways Executive Club Gold
Posts: 1,801