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Bronze brings more benefits
The British Airways Executive Club has today launched a brand new ‘Bronze’ card for its frequent fliers.

The Bronze card is a major boost bringing extra benefits to customers when they travel. The card is further evidence of how the airline is backing up its recently launched customer promise, ‘To Fly. To Serve.’, with enhancements that improve the customer journey.

The new Bronze card will bridge the gap between Blue and Silver tiers will be awarded to members who achieve 300 tier points + 2 eligible flights or who book 25 single flights (or sectors).

Bronze cardholders will benefit from:


· Business class check-in
· Seat selection from seven days before departure
· Mileage tier bonus of 25 per cent every time they travel (1.25 Avios for every mile flown)
· Access to a priority free phone number
· Priority at the Baggage Arrival Services desks
· Priority stand-by and wait-listing

Within the first year, approximately 120,000 of the airline’s frequent fliers will benefit from the new card.

The addition of the card is part of several changes being made to improve the scheme. Earlier this year, the airline announced its plans to introduce Avios, the new name for the currency for all the loyalty and reward programmes owned by International Airlines Group.

Ian Romanis, British Airways’ head of customer engagement said: “ The customer is at the heart of everything we do at British Airways. When we launched our customer promise: ‘To Fly. To Serve.’ we made a commitment to back these words up with over £5bn worth of investments.

“The launch of the bronze card is signal of the investment we’re making in our loyal customers, who deserve proper recognition and reward.

“ We want them to feel like they truly belong to the club. That ethos is at the heart of all the changes we have and are making to the programme.”

From November the airline will launch a brand new identity for the Club. The redesign is intended to broaden the Executive Club’s appeal, to attract new members and give a stronger brand identity.