NYTimes: "Amex, Challenged by Chase, Is Losing the Snob War"
#76
Join Date: Oct 2008
Location: ABQ
Programs: Delta Platinum, Southwest A-List
Posts: 1,426
As a millennial, one of the things that bug me is that the "invitation only" events are not well advertised as I mention on a different thread. Why do I have to find out about the free Coachella event through the points Guy? Same thing with the Hamilton buyout night, which I found out about here. And no, I don't want to pay $3,000 a ticket to go wine tasting. The first and only event that I found interesting was the $750 Hamilton VIP event they are having in la this fall. None of the other events appeal to me.
#77
Join Date: Dec 2009
Location: NB, Canada
Programs: Fairmont, Amex MR, Marriott
Posts: 2,531
Would they still come and use another card? Definitely some would, the question is how many would not.
#78
Original Poster
Join Date: Jul 2011
Location: SF Bay Area
Programs: UA MileagePlus (Premier Gold); Hilton HHonors (Gold); Chase Ultimate Rewards; Amex Plat
Posts: 6,678
5x MR points/$ on restaurants on the Plat card might just be enough to get me to put the CSR away though...especially because I already have over 300k UR points that I am not sure what to do with at the moment. And giving us benefits that we can actually use, like $200 travel credit good for ANY travel expense throughout the year and a $100-200 Uber credit that is also valid for UberEats (and explicitly says so in the terms) that is valid anytime during the calendar year would probably get a lot more Millennials to sign up for the card. The fewer hoops I have to jump through to use my benefits, and the more spend bonuses I have, the more likely the card is to come out of my wallet frequently.
#79
Join Date: Nov 2016
Location: SFO
Programs: Hilton Diamond, Marriott Gold, IHG Plat
Posts: 756
Probably more people would go out of the way to use their Amex at restaurants (and hence, make a point of going to restaurants that take Amex cards) if Amex had a better reward structure for spending at restaurants. For me, restaurant spend does not go on my Amex anyway so I couldn't care less.
5x MR points/$ on restaurants on the Plat card might just be enough to get me to put the CSR away though...especially because I already have over 300k UR points that I am not sure what to do with at the moment. And giving us benefits that we can actually use, like $200 travel credit good for ANY travel expense throughout the year and a $100-200 Uber credit that is also valid for UberEats (and explicitly says so in the terms) that is valid anytime during the calendar year would probably get a lot more Millennials to sign up for the card. The fewer hoops I have to jump through to use my benefits, and the more spend bonuses I have, the more likely the card is to come out of my wallet frequently.
5x MR points/$ on restaurants on the Plat card might just be enough to get me to put the CSR away though...especially because I already have over 300k UR points that I am not sure what to do with at the moment. And giving us benefits that we can actually use, like $200 travel credit good for ANY travel expense throughout the year and a $100-200 Uber credit that is also valid for UberEats (and explicitly says so in the terms) that is valid anytime during the calendar year would probably get a lot more Millennials to sign up for the card. The fewer hoops I have to jump through to use my benefits, and the more spend bonuses I have, the more likely the card is to come out of my wallet frequently.
#80
Join Date: Mar 2008
Location: AUS TUS
Programs: AA PLT, UA GLD
Posts: 993
I do travel quite a bit, but after points/miles redemption, chase/citi airline credits, the amount left to be charge by AMEX just too far from $10k to make the annual fees worthy.
#81
Original Poster
Join Date: Jul 2011
Location: SF Bay Area
Programs: UA MileagePlus (Premier Gold); Hilton HHonors (Gold); Chase Ultimate Rewards; Amex Plat
Posts: 6,678
5X dining would easily making it my top card since I eat out a lot. But it is not sustainable from a profitability standpoint. They would have to cap it up to a certain spend amount and then maybe reduce it to 2-3X unrestricted. Even then, it would be a big improvement.
#82
Join Date: Dec 2009
Location: NB, Canada
Programs: Fairmont, Amex MR, Marriott
Posts: 2,531
Probably more people would go out of the way to use their Amex at restaurants (and hence, make a point of going to restaurants that take Amex cards) if Amex had a better reward structure for spending at restaurants. For me, restaurant spend does not go on my Amex anyway so I couldn't care less.
I am sure there are a multitude of reasons why they do, but the fact that they do is a big reason to accept amex.
#83
Original Poster
Join Date: Jul 2011
Location: SF Bay Area
Programs: UA MileagePlus (Premier Gold); Hilton HHonors (Gold); Chase Ultimate Rewards; Amex Plat
Posts: 6,678
But unless I use the Amex at restaurants, there's no point in trying to woo me in by accepting it. I'd just use the CSR and I won't really care if the restaurant takes it, nor will I go out of my way to eat at restaurants that do take it. So until Amex does something that gets me using my Plat at restaurants, it's really irrelevant whether a restaurant takes it. Doing so won't change their chances of getting me in their door as a customer.
#84
Join Date: Mar 2008
Location: AUS TUS
Programs: AA PLT, UA GLD
Posts: 993
I dunno, when I look at what a MR point is worth, and what a UR point is worth, and consider that Chase gives 3xUR points on all travel and dining with no cap, it must somehow be sustainable, unless Chase is using the extra UR point/$ on the CSR as a loss leader (I highly doubt this though). If they can do uncapped 5x for airfare, why not for dining?
#85
Join Date: Nov 2016
Location: SFO
Programs: Hilton Diamond, Marriott Gold, IHG Plat
Posts: 756
I dunno, when I look at what a MR point is worth, and what a UR point is worth, and consider that Chase gives 3xUR points on all travel and dining with no cap, it must somehow be sustainable, unless Chase is using the extra UR point/$ on the CSR as a loss leader (I highly doubt this though). If they can do uncapped 5x for airfare, why not for dining?
Amex doesn't have that same level of diversified banking portfolio. Uncapped 5X airlines was nothing more than a marketing ploy imo. How many of platholders travel enough to be able to utilize it? A very small number of business travelers probably really happy about it. On top of that, CSR has trip delay protection, making it the better card to use for flights.
#86
Join Date: Dec 2009
Location: NB, Canada
Programs: Fairmont, Amex MR, Marriott
Posts: 2,531
But unless I use the Amex at restaurants, there's no point in trying to woo me in by accepting it. I'd just use the CSR and I won't really care if the restaurant takes it, nor will I go out of my way to eat at restaurants that do take it. So until Amex does something that gets me using my Plat at restaurants, it's really irrelevant whether a restaurant takes it. Doing so won't change their chances of getting me in their door as a customer.
If you use visa, I take that to woo you in.
If you do not use amex then there is no cost to me, as the cost of taking amex only comes into play when someone uses amex.
And for me it makes sense, as they spend more, that is all my point is.
#87
Original Poster
Join Date: Jul 2011
Location: SF Bay Area
Programs: UA MileagePlus (Premier Gold); Hilton HHonors (Gold); Chase Ultimate Rewards; Amex Plat
Posts: 6,678
I am not trying to woo people in by accepting amex who do not use amex. I am trying to woo people in who do.
If you use visa, I take that to woo you in.
If you do not use amex then there is no cost to me, as the cost of taking amex only comes into play when someone uses amex.
And for me it makes sense, as they spend more, that is all my point is.
If you use visa, I take that to woo you in.
If you do not use amex then there is no cost to me, as the cost of taking amex only comes into play when someone uses amex.
And for me it makes sense, as they spend more, that is all my point is.
https://en.wikipedia.org/wiki/Correl...mply_causation
#88
Join Date: Sep 2015
Location: SFO
Posts: 3,881
Last time we flew out MIA it was the same thing. Luckily we could use the Premium lounge that QR used for their business class passengers - during the QR time slot, the foods/drinks all are better than what were offered in the Centurion, more options, better quality. Most importantly, far more seating areas available for a quiet meal without having people mulling around you.
Do you expect a lounge independent of airline and class with a nominal annual fee (Centurion) to be comparable to a lounge access attached to a premium ticket (QR lounge)?
Chase was referring to the 100k bonuses as being the loss leader. In the long run, it is sustainable especially since Chase is using CSR as a lure to sell their credit cards and banking products to try to sell to high income customers. So far it has worked, since even I now have a Chase checking account.
Last edited by Troopers; Apr 16, 2017 at 12:06 pm
#89
Join Date: Dec 2009
Location: NB, Canada
Programs: Fairmont, Amex MR, Marriott
Posts: 2,531
It really only makes sense if the fact that you take Amex causes people to spend more at your restaurant, or causes them to spend money there at all, that they would not otherwise have spent on a Visa or Mastercard. If the vast majority of those folks would have come in and spent the same amount on a Visa or Mastercard, then taking Amex could actually be costing you money. Amex could be playing on a common fallacy and they really need to go a lot farther to prove that taking Amex causes people to spend more if they want to make that claim.
https://en.wikipedia.org/wiki/Correl...mply_causation
https://en.wikipedia.org/wiki/Correl...mply_causation
Whether the same customers would come in and spend the same amount of money is the great unknown.
#90
Join Date: Jul 2006
Location: California
Programs: AA EXP, lowly UA 1K; Hyatt Diamond, SPG Gold, Hilton Gold; National EC, Hertz PC
Posts: 2,214
5X dining would easily making it my top card since I eat out a lot. But it is not sustainable from a profitability standpoint. They would have to cap it up to a certain spend amount and then maybe reduce it to 2-3X unrestricted. Even then, it would be a big improvement.