WS teams with RBC/Mastercard
Aug 5, 2009 | 9:38 am
#1
Original Poster
Join Date: Dec 2002
Posts: 8,745
WS teams with RBC/Mastercard
http://finance.yahoo.com/news/WestJe....html?x=0&.v=7
Aug. 5 /PRNewswire-FirstCall/ - WestJet announced today it is teaming up with RBC Royal Bank and MasterCard for the upcoming launch of its new travel rewards credit card. The new co-branded card will allow guests to earn WestJet rewards. More details on this program will be unveiled this fall.
Aug. 5 /PRNewswire-FirstCall/ - WestJet announced today it is teaming up with RBC Royal Bank and MasterCard for the upcoming launch of its new travel rewards credit card. The new co-branded card will allow guests to earn WestJet rewards. More details on this program will be unveiled this fall.
I thought RBC was all Visa?
Aug 5, 2009 | 8:08 pm
#3
Join Date: Jul 2008
Posts: 627
With this deal RBC will be the first bank in Canada to offer both Visa and MasterCard products...
http://www.financialpost.com/story.html?id=1863143
I was just about to sign up for their Cathay Pacific card, now this comes along... Something to think about...
http://www.financialpost.com/story.html?id=1863143
I was just about to sign up for their Cathay Pacific card, now this comes along... Something to think about...
Aug 5, 2009 | 10:03 pm
#4
A FlyerTalk Posting Legend
Join Date: May 2002
Location: YEG
Programs: HH Silver
Posts: 56,878
With this deal RBC will be the first bank in Canada to offer both Visa and MasterCard products...
http://www.financialpost.com/story.html?id=1863143
http://www.financialpost.com/story.html?id=1863143
Haven't owned a MC in years and despite my bank offering them don't plan to change, thought guess it'll mean more sales pitches in-branch, by email and over the phone I'll have to dodge.
Sep 16, 2009 | 9:08 am
#7
Join Date: Aug 2005
Posts: 72
Getting closer?
This article was in a travel/loyalty supplement of the Vancouver Sun this morning. Still no formal launch date.
“Simple, straightforward and easy to use”: Lauri Feser, WestJet's vice president of marketing, says these are the hallmarks of WestJet's new rewards program, to be launched before the end of the year.
“We learned from our research that a significant number of travellers get frustrated with the complexity of the traditional loyalty rewards programs,” she says. “So, in designing our program, we have taken a totally different approach, so that it is very transparent and very simple to use.”
“We also learned that most people don't fly enough any more to earn enough to go anywhere they want to go,” she adds. “This is why there are two components to the program and two ways to earn reward dollars.”
For its rewards program, WestJet has joined with RBC Royal Bank and MasterCard to offer a new co-branded travel rewards credit card that will allow customers (“guests” in WestJet parlance) to earn WestJet dollars to purchase or reduce the cost of flights.
“We've very pleased to be working with both Mastercard and WestJet,” says Sean Amato-Gauci, RBC's vice president of credit cards. “We feel this is a very strong set of complimentary brands and we're proud to be bringing them to the market together. WestJet, like RBC, is one of Canada's most admired corporate cultures. We're pleased to be partnered to bring what we believe to be one of the best travel rewards to the market.”
Feser says she expects the program to have broad appeal to people who travel very little, as well as to frequent and average travellers.
“The credit card program allows the average traveller and the non-traveller a mechanism for earning WestJet rewards,” she explains.
Whenever the cardholder uses the card for any type of purchase, reward dollars accumulate in the “travel bank” for immediate or future use toward the cost of travel.
“Simple, straightforward and easy to use”: Lauri Feser, WestJet's vice president of marketing, says these are the hallmarks of WestJet's new rewards program, to be launched before the end of the year.
“We learned from our research that a significant number of travellers get frustrated with the complexity of the traditional loyalty rewards programs,” she says. “So, in designing our program, we have taken a totally different approach, so that it is very transparent and very simple to use.”
“We also learned that most people don't fly enough any more to earn enough to go anywhere they want to go,” she adds. “This is why there are two components to the program and two ways to earn reward dollars.”
For its rewards program, WestJet has joined with RBC Royal Bank and MasterCard to offer a new co-branded travel rewards credit card that will allow customers (“guests” in WestJet parlance) to earn WestJet dollars to purchase or reduce the cost of flights.
“We've very pleased to be working with both Mastercard and WestJet,” says Sean Amato-Gauci, RBC's vice president of credit cards. “We feel this is a very strong set of complimentary brands and we're proud to be bringing them to the market together. WestJet, like RBC, is one of Canada's most admired corporate cultures. We're pleased to be partnered to bring what we believe to be one of the best travel rewards to the market.”
Feser says she expects the program to have broad appeal to people who travel very little, as well as to frequent and average travellers.
“The credit card program allows the average traveller and the non-traveller a mechanism for earning WestJet rewards,” she explains.
Whenever the cardholder uses the card for any type of purchase, reward dollars accumulate in the “travel bank” for immediate or future use toward the cost of travel.
Last edited by theadams; Sep 16, 2009 at 9:19 am
Sep 25, 2009 | 7:18 pm
#8
Join Date: Jun 2005
Location: Vancouver Island, BC, San Jose del Cabo, BCS
Programs: Alaska Airlines, Air Canada, Westjet Rewards
Posts: 82
Wonderful news..just hope the program and card are available before December as I am leaving for Mexico for the winter. So glad Wesjtet has taken on Mexico, makes traveling there so much easier not having to go through the U.S.
Sep 26, 2009 | 2:24 am
#9
Join Date: Feb 2005
Posts: 974
I am usually a fan of Westjet. But this doesn't inspire me at all. There are already lots of "cashback" cards out there.
If this is the best they can come up with they should have stuck with Air Miles.
Nov 3, 2009 | 2:08 pm
#10
Join Date: Jul 2001
Location: Canada
Posts: 223
This article was in a travel/loyalty supplement of the Vancouver Sun this morning. Still no formal launch date.
Simple, straightforward and easy to use: Lauri Feser, WestJet's vice president of marketing, says these are the hallmarks of WestJet's new rewards program, to be launched before the end of the year.
Simple, straightforward and easy to use: Lauri Feser, WestJet's vice president of marketing, says these are the hallmarks of WestJet's new rewards program, to be launched before the end of the year.
Nov 4, 2009 | 11:00 am
#13
Join Date: Jul 2008
Location: YEG
Programs: Aeroplan P
Posts: 191
Dec 8, 2009 | 2:15 pm
#14
Join Date: Nov 2008
Location: YMQ
Programs: UA*G
Posts: 268
Coming Soon
WestJet RBC World MasterCard
Earn 1.5% in WestJet dollars on everyday purchases
Receive $100 WestJet dollars as a
welcome bonus with your first purchase using your card
Enhanced travel insurance protection
Unique MasterCard Experiences and Offers
WestJet RBC MasterCard
Earn 1% in WestJet dollars on everyday purchases
Receive $25 WestJet dollars as a welcome bonus with your first purchase using your card
The new WestJet RBC MasterCard will be available late January 2010, and will make getting to your favourite destinations easier. This new card will let you earn WestJet dollars on everyday purchases and use them towards your next flight or vacation package with WestJet or WestJet Vacations. There are no points, no redemption grids, no blackouts, and no seat restrictions - just dollars off flights and vacation packages
Earn 1.5% in WestJet dollars on everyday purchases
Receive $100 WestJet dollars as a
welcome bonus with your first purchase using your card
Enhanced travel insurance protection
Unique MasterCard Experiences and Offers
WestJet RBC MasterCard
Earn 1% in WestJet dollars on everyday purchases
Receive $25 WestJet dollars as a welcome bonus with your first purchase using your card
The new WestJet RBC MasterCard will be available late January 2010, and will make getting to your favourite destinations easier. This new card will let you earn WestJet dollars on everyday purchases and use them towards your next flight or vacation package with WestJet or WestJet Vacations. There are no points, no redemption grids, no blackouts, and no seat restrictions - just dollars off flights and vacation packages
Dec 9, 2009 | 7:14 am
#15
Join Date: Feb 2005
Location: London, Ontario
Posts: 5,212
