WestJet Rewards teases new level above Gold.
#1
Original Poster
Join Date: Jan 2003
Location: Ontario, Canada
Programs: Westjet Platinum, Fairmont Platinum RIP, Accor Gold, Marriott Lifetime Silver, HH Diamond
Posts: 1,296
WestJet Rewards teases new level above Gold.
"Soon, we will be unveiling a new tier above Gold, along with new and enhanced benefits for our Silver and Gold members. This growth represents some outstanding opportunities— especially for those looking for more exclusive premium experiences."
Let the speculation begin....
Let the speculation begin....
#2
Join Date: Jul 2014
Location: YVR
Programs: WS Nothing, AC Something, AS Gold. Too big for 737Max washrooms
Posts: 893
"Soon, we will be unveiling a new tier above Gold, along with new and enhanced benefits for our Silver and Gold members. This growth represents some outstanding opportunities— especially for those looking for more exclusive premium experiences."
Let the speculation begin....
Let the speculation begin....
If they want to integrate with Skyteam, I think that they (WS) are going to have to give some recognition for miles flown, and not just spend.
#3
Original Poster
Join Date: Jan 2003
Location: Ontario, Canada
Programs: Westjet Platinum, Fairmont Platinum RIP, Accor Gold, Marriott Lifetime Silver, HH Diamond
Posts: 1,296
So I wonder where the bar will be set for this new tier above Gold? $10K? $12K $15K? Integration with a mileage based program like Delta may be challenging, and if it does finally happen, hopefully the value transfers well between the programs, but I'm not holding my breath, the trend continues to be going towards spend based FF programs and Skyteam is no exception. Nevertheless, I like how straight forward Westjet's FF program is for earning status and redeeming Westjet dollars, I got tired of the mileage games, limited availability, and moving targets of the other airline programs.
It certainly would be nice to get a bit more flexibility on how a companion fare is used (would be nice to break it up into one way tickets). Also some upgrade certs that could be used up to 48 hours in advance of the flight would certainly be handy, though I do appreciate the random "bump" up to plus with a higher priced flex fare that I've experienced over the past year.
It certainly would be nice to get a bit more flexibility on how a companion fare is used (would be nice to break it up into one way tickets). Also some upgrade certs that could be used up to 48 hours in advance of the flight would certainly be handy, though I do appreciate the random "bump" up to plus with a higher priced flex fare that I've experienced over the past year.
#5
Join Date: Mar 2010
Location: Calgary
Posts: 1,444
#6
Join Date: May 2006
Posts: 980
#7
Join Date: Mar 2010
Location: Calgary
Posts: 1,444
The fact they are in YYC, YYZ and YVR is based on the released info to the public, before I retired from WestJet.
#8
Join Date: Feb 2018
Programs: WestJet Rewards, Aeroplan
Posts: 24
Not sure of terminal locations, the "9 lounges" is from the investor day info (slide 39): https://www.westjet.com/assets/wj-we...vestor-day.pdf
The fact they are in YYC, YYZ and YVR is based on the released info to the public, before I retired from WestJet.
The fact they are in YYC, YYZ and YVR is based on the released info to the public, before I retired from WestJet.
#9
Join Date: May 2013
Location: west coast best coast
Programs: TINDER GOLD, STARBUCKS GOLD, COSTCO EXECUTIVE!!
Posts: 3,989
I'd expect unlimited lounge access as part of reciprocal benefits with Delta. With lounges launching the same time as this new tier, their planning is good.
I'd also expect complimentary seat selection.
This would get rid of the lackluster voucher system currently in place for Golds.
Here are some aspirational reaches:
24/7 Elite line (Gold line office hours is frustrating)
Upgrade vouchers for long-haul, like Delta GUCs, American SWUs, United GPUs
Upgrade vouchers for short-haul, like Delta RUCs, United RPUs
Reciprocal hotel/car rental loyalty program partnership
Metal luggage tags (pleassse)
I'd also expect complimentary seat selection.
This would get rid of the lackluster voucher system currently in place for Golds.
Here are some aspirational reaches:
24/7 Elite line (Gold line office hours is frustrating)
Upgrade vouchers for long-haul, like Delta GUCs, American SWUs, United GPUs
Upgrade vouchers for short-haul, like Delta RUCs, United RPUs
Reciprocal hotel/car rental loyalty program partnership
Metal luggage tags (pleassse)
#10
Join Date: Jan 2005
Location: The World
Programs: WS Platinum, Marriott Titanium, DL Gold, UA Silver
Posts: 1,478
My hunch is that this won't happen. Just like AC, upselling fares and having passengers pay for seats are absolutely critical sources of revenue. They're not going to give that up -- like Air Canada hasn't given it up. If you buy an Econo (or, gasp, an Econo Lowest) fare, I think you'll still have to pay. It might be a reduced fee, or might open up better seating choices than others have access to, but I think you'll still pay for seats.
I think this will happen . . . there will definitely be new upgrade options available to highest-tier members. This will be a big change for WS passengers, as one of the big draws to current-day WestJet is the typically very easy availability of cheap paid upgrades to Plus at check-in. IMHO, that will largely disappear.
Last edited by FlyerJ; Sep 12, 2018 at 3:22 pm
#12
Join Date: Jan 2014
Location: Edmonton
Programs: WJ Gold >10k; Hertz Presidents Circle; NEXUS
Posts: 8
Agree with Westjet and the FF program is simple, straightforward and the dollars to use are better than most other programs IMO.
Love the tease, but really let's get on with it already!
Love the tease, but really let's get on with it already!
#13
Join Date: Oct 2015
Location: YVR TLS
Programs: Air France Flying Blue, Altitude SE-100k, AAdvantage, United Mileage Plus, WS rewards, BonVoy Titan
Posts: 912
Fine tuning the mileage/benefit program will be the key draw to the "big spenders" FFers, the more enticing it is; the more defections from AC you'll see
#14
Join Date: Sep 2018
Posts: 18
Hurry up already
Very surprised WestJet would tease gold members and not just announce what is going on. Very poor customer practice and if the program is strong then I would expect announcing it full scale would help retain that elite level of flyer.
#15
Original Poster
Join Date: Jan 2003
Location: Ontario, Canada
Programs: Westjet Platinum, Fairmont Platinum RIP, Accor Gold, Marriott Lifetime Silver, HH Diamond
Posts: 1,296
While I'm sure they are still working on the details, it would be kinda nice to know where the goalposts are for this higher tier. I'm planning my travel for the rest of the year! 10K? 12K? 15K?