VX Rewards Program - the Future?
Dec 29, 2007 | 12:45 pm
#1
Original Poster
Join Date: Jun 2002
Location: Scotland
Programs: AA Exec PLT; BA Silver
Posts: 273
VX Rewards Program - the Future?
So VX have announced their loyalty program will be $ spent and not miles flown (http://www.virginamerica.com/va/what...wwhatIseleVAte)
Which is a big shift from other carriers but makes perfect sense for the Virgin family.
How else can Virgin Blue, Virgin Pacific, Virgin Express and Virgin America have a common (round the world) appeal when they are all low-cost carriers? Add to that Virgin Atlantic cut price fares and it give them a platform for a global program for all their airlines!
No doubt some will disagree with the model
Which is a big shift from other carriers but makes perfect sense for the Virgin family.
How else can Virgin Blue, Virgin Pacific, Virgin Express and Virgin America have a common (round the world) appeal when they are all low-cost carriers? Add to that Virgin Atlantic cut price fares and it give them a platform for a global program for all their airlines!
No doubt some will disagree with the model
