UA Drops "Continental" from Corporate Name, now United Airlines Holdings, Inc.
Jun 29, 2019, 2:26 pm
#31
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I never understood why they had Continental in the name to begin with. After they decided to keep the United brand—objectively, it was a much stronger brand, so it was clearly the correct move—they should have dropped Continental out of the name of the corporation. I don’t see that it matters that it took close to a decade to finalize the merger.
Jun 29, 2019, 2:37 pm
#32
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I never understood why they had Continental in the name to begin with. After they decided to keep the United brand—objectively, it was a much stronger brand, so it was clearly the correct move—they should have dropped Continental out of the name of the corporation. I don’t see that it matters that it took close to a decade to finalize the merger.
Jun 29, 2019, 3:11 pm
#33
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Jul 1, 2019, 2:53 pm
#34
Join Date: Jul 2005
Posts: 2,324
Bloomberg: United Airlines Strips ‘Continental’ From Parent Company’s Name
"United Airlines is jettisoning merger partner Continental from its parent company’s formal name, saying the change will “show the world we’re truly a united United” almost a decade after a rocky tie-up that combined the two carriers."
https://www.bloomberg.com/news/artic...company-s-name
https://www.bloomberg.com/news/artic...company-s-name
Jul 1, 2019, 3:32 pm
#35
Join Date: Jul 2005
Posts: 2,324
Speaking of, I wouldn't mind a return to UAL Corporation
Jul 1, 2019, 3:56 pm
#36
Join Date: Aug 2010
Location: Morris County, NJ
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Posts: 2,305
They can take the name, but you're not taking my text message tone!
https://share.dmurphy.com/sharing/oS1JY56oJ
So long, Proud Bird with the Golden Tail. We'll miss you.
https://share.dmurphy.com/sharing/oS1JY56oJ
So long, Proud Bird with the Golden Tail. We'll miss you.
Jul 1, 2019, 3:57 pm
#37
Join Date: Jan 2005
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Financial outlets tend to follow the convention of identifying the name of the publicly-traded entity rather than better-known subsidiaries, so this will presumably wipe "Continental" from this major source of reporting.
