Delta: Free Entertainment (Including Sat TV) on All 90+ Min Flights; UA to Follow?
Jul 29, 2014, 6:50 am
#1
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Delta: Free Entertainment (Including Sat TV) on All 90+ Min Flights; UA to Follow?
With their plethora of fees, airlines aren't known for giving away services.
But Delta Air Lines (DAL) says it will offer free movies, TV shows, music and video games on all U.S. flights of 90 minutes or more, starting Friday.
Delta said passengers will be provided the entertainment through the screens provided on seatbacks or via their own smart phones or laptops....
http://money.cnn.com/2014/07/29/news...ce=yahoo_quote
Since this is TRULY a customer-friendly move, I highly doubt this is one that UA will race to copy. It would be very nice, but I don't see it coming any time soon. I know the streaming content, if it works, is free, but I doubt UA will give away DirecTV to anyone but F class pax.
But Delta Air Lines (DAL) says it will offer free movies, TV shows, music and video games on all U.S. flights of 90 minutes or more, starting Friday.
Delta said passengers will be provided the entertainment through the screens provided on seatbacks or via their own smart phones or laptops....
http://money.cnn.com/2014/07/29/news...ce=yahoo_quote
Since this is TRULY a customer-friendly move, I highly doubt this is one that UA will race to copy. It would be very nice, but I don't see it coming any time soon. I know the streaming content, if it works, is free, but I doubt UA will give away DirecTV to anyone but F class pax.
Last edited by MBS MillionMiler; Jul 29, 2014 at 7:54 am
Jul 29, 2014, 7:12 am
#3
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Since this is TRULY a customer-friendly move, I highly doubt this is one that UA will race to copy. It would be very nice, but I don't see it coming any time soon. I know the streaming, if it works, is free, but I doubt UA will give away DirecTV to anyone but F class pax.
Jul 29, 2014, 7:30 am
#5
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I think it's a bold move by DL, especially considering all of the nickel and diming by the airlines in the past 3-5 years.
I think the only thing this could do is press the issue with UA's streaming content program. This mysterious program is free during the unknown pilot period but I think we all believe UA will put a price to the content at some point. This move by DL may put some pressure on UA.
I think the only thing this could do is press the issue with UA's streaming content program. This mysterious program is free during the unknown pilot period but I think we all believe UA will put a price to the content at some point. This move by DL may put some pressure on UA.
Jul 29, 2014, 7:31 am
#6
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Delta is touting this as a differentiator in the market, to help them gain customers:
http://news.delta.com/2014-07-28-Cus...-Other-Carrier
QUOTE:
"Through the introduction of Delta Studio our customers have yet another reason to choose Delta and a different travel experience," said Tim Mapes, senior vice president – Marketing. "Delta continues to be driven by customer feedback which has consistently placed the desire to be entertained at the top of the list of ways to improve our customers' time in the air."
http://news.delta.com/2014-07-28-Cus...-Other-Carrier
QUOTE:
"Through the introduction of Delta Studio our customers have yet another reason to choose Delta and a different travel experience," said Tim Mapes, senior vice president – Marketing. "Delta continues to be driven by customer feedback which has consistently placed the desire to be entertained at the top of the list of ways to improve our customers' time in the air."
Jul 29, 2014, 7:35 am
#7
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Jul 29, 2014, 7:39 am
#8
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I can't think of anything UA has done in the last year (or more) that differentiates itself in a positive way. The best thing I can come up with is adding the Goose Island beer, which is tiny in comparison and not press release worthy like the DL news.
Jul 29, 2014, 7:48 am
#9
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I doubt UA's current arrangement with LiveTV will allow it to give away anything for free (besides to F pax) unless UA is footing the bill entirely... which ain't happening.
It is worth noting, however, that UA is already offering its streaming platform and 100% of the content of its hard-wired AVOD system for free on all flights so equipped.
It is worth noting, however, that UA is already offering its streaming platform and 100% of the content of its hard-wired AVOD system for free on all flights so equipped.
Jul 29, 2014, 7:53 am
#10
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I doubt UA's current arrangement with LiveTV will allow it to give away anything for free (besides to F pax) unless UA is footing the bill entirely... which ain't happening.
It is worth noting, however, that UA is already offering its streaming platform and 100% of the content of its hard-wired AVOD system for free on all flights so equipped.
It is worth noting, however, that UA is already offering its streaming platform and 100% of the content of its hard-wired AVOD system for free on all flights so equipped.
Jul 29, 2014, 8:05 am
#12
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one of the 90 million reasons i'm flying DL these days. i'm very impressed and with every move like this they have me caring less and less about whether they're skypesos or sky-blocks-of-gold. the experience of earning the miles isn't miserable, which is more than can be said of UA.
Jul 29, 2014, 8:22 am
#13
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I doubt UA's current arrangement with LiveTV will allow it to give away anything for free (besides to F pax) unless UA is footing the bill entirely... which ain't happening.
It is worth noting, however, that UA is already offering its streaming platform and 100% of the content of its hard-wired AVOD system for free on all flights so equipped.
It is worth noting, however, that UA is already offering its streaming platform and 100% of the content of its hard-wired AVOD system for free on all flights so equipped.
Jul 29, 2014, 8:37 am
#14
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I wonder if Delta made a deal with their IFE provider to allow this enhancement to customer experience to occur. Maybe with increase in airline tickets the cost is being built into the ticket price. I dont fly delta so am not sure if they have directTV like UA or other.
Jul 29, 2014, 8:37 am
#15
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While I believe that UA at this moment financially would not/should not foot the bill for providing this, I do believe that they need to begin differentiating themself from the rest in order to retain and increase customer service and satisfaction.