Do You Think UA Will Lose a Lot of Revenue With Fewer MR?
#46
Join Date: Dec 2010
Location: Tulsa, OK
Programs: AA EXP, UA Silver, SPG Plat, Marriott Plat
Posts: 1,264
This program is targeted at bringing back HVF'ers, not MR'ers.
#47
Join Date: Jul 2010
Location: London, UK
Programs: BA Gold, UA Nobody, Hilton Gold
Posts: 2,372
I agree the PQD policy doesn't really target MR'ers in the purest sense. Instead, I think this is more likely to impact the business traveler that is willing to take a MR (or few) to get to the next level of status or maintain the current status.
These people will now have to give a long hard look at whether it is worth paying out of their own pocket for the status (because their business travel isn't going to get them past the PQD threshold).
Now it may not be worth taking the MR because the cost/gap is too great to justify flying on the own dime to make up for the difference.
This could lead these people that are impacted to look elsewhere (namely AA, as DL has a similar requirement). Though with DL, their hard/soft product is generally nicer.
These people will now have to give a long hard look at whether it is worth paying out of their own pocket for the status (because their business travel isn't going to get them past the PQD threshold).
Now it may not be worth taking the MR because the cost/gap is too great to justify flying on the own dime to make up for the difference.
This could lead these people that are impacted to look elsewhere (namely AA, as DL has a similar requirement). Though with DL, their hard/soft product is generally nicer.
The only thing that confuses me is why DL did it first, the ST network is too poor to have the kind of distorting effect that *A business travel has on UA? Perhaps my second explanation is more likely?
#48
Join Date: Feb 2009
Location: The World.
Programs: UA MP/UC - "RIP Tulip Plat"
Posts: 1,225
LOL this is the funniest statement ever. What's the point of status if you don't fly?
#49
Join Date: May 2012
Programs: UA IK, Hyatt Plat, Avis PP
Posts: 225
However, MR'ers are now being forced to consider you statement above.
#50
Join Date: Oct 2005
Location: SEA, OGG(I wish)
Programs: was UA 1K now Gold, cuz UA 1.3 MM; HA,DL,AS (no status in these), Marriott Gold
Posts: 1,238
I can just see it:
"Hello, I'm a new poster to the GoBlue forums, but I'm hoping you all can help me a bit. I have expert mode enabled and I'm trying to book a ticket for this Sunday's game. I see that there are 5 G class tickets available, but the website is only offering me M class! What gives?!?! Does this have something to do with the warning message I ignored when I enabled expert mode? I thought expert mode would help me get cheap tickets!!!"
"Hello, I'm a new poster to the GoBlue forums, but I'm hoping you all can help me a bit. I have expert mode enabled and I'm trying to book a ticket for this Sunday's game. I see that there are 5 G class tickets available, but the website is only offering me M class! What gives?!?! Does this have something to do with the warning message I ignored when I enabled expert mode? I thought expert mode would help me get cheap tickets!!!"
#51
Join Date: Jun 2012
Programs: UA Platinum
Posts: 252
As a few others have pointed out, this new PQD requirement is not targeted at MR'ers. They are purely an incidental/secondary casualty. This is mainly targeted at the US based int'l business market. ... This program is targeted at bringing back HVF'ers, not MR'ers.
This is a huge gamble by UA requiring the purchase of airfare on 016 ticket stock. They are forcing them to choose one carrier or the other. It'll be interesting to see how the business community responds.
This is a huge gamble by UA requiring the purchase of airfare on 016 ticket stock. They are forcing them to choose one carrier or the other. It'll be interesting to see how the business community responds.
#52
Join Date: Jan 2008
Location: SF Bay Area
Programs: UA 1K MM, Marriott Life Plat, various others of little note
Posts: 2,763
So I don't think they're worried about losing MR purchases. Right or wrong, I think they think those fares aren't worth selling in the first place and they have no interest in attracting anybody who makes a practice of pursuing them.
#53
Join Date: Oct 2012
Location: NYC
Programs: AADULtArer
Posts: 5,701
LOL this is the funniest statement ever. What's the point of status if you don't fly?
Obviously the status "means something" to those making this deal
#54
Join Date: Aug 2012
Location: Charlottesville
Programs: UA Gold, VX Gold, AA PLT, DL Gold, MR Gold, HH Diamond, Hertz 5* Gold
Posts: 469
I wanted to visit the Pacific Northwest this summer for a week or two. I considered buying a $500+ transcon fare with my own money. Then, United offered $193 MR fares. Which one do you think I took?
#55
Join Date: Mar 2001
Location: Colorado Springs, CO
Programs: 1MM BIS. Former 18-year segment 1K, 1997-2014...now just a distant memory.
Posts: 1,200
#56
Join Date: Jul 2010
Location: London, UK
Programs: BA Gold, UA Nobody, Hilton Gold
Posts: 2,372
"a lot" is in the eye of the beholder, but typical MR fares are not the ones they want to be selling and the would be probably be happy to reduce capacity and eliminate them if they could. I think of MR fares being the seats they put on sale when they realize their otherwise going to go empty.
So I don't think they're worried about losing MR purchases. Right or wrong, I think they think those fares aren't worth selling in the first place and they have no interest in attracting anybody who makes a practice of pursuing them.
So I don't think they're worried about losing MR purchases. Right or wrong, I think they think those fares aren't worth selling in the first place and they have no interest in attracting anybody who makes a practice of pursuing them.
I'd be amazed if the guess of 100 MR per day is off by more than an order of magnitude and that still wouldn't be a noticeable number of passengers for UA.
#57
Join Date: May 2012
Programs: UA IK, Hyatt Plat, Avis PP
Posts: 225
I basically agree. The ticket stock requirement is a sea change here because it alters the relationship between miles earning and status on *A. The big goal here is to increase the UA spending of *A flyers along the intensive margin. The gamble is whether that increase will override the revenue loss from current/potential elites unwilling to pay a loyalty premium due to not hitting the PQD marks. This gamble looks much more attractive in the current consolidation environment and the defection of US to AA (due to lack of FF program competition from a US based *A alternative). As I wrote in a post on the bigger thread, the design of their program makes me think they are underestimating the potential negative consequences of introducing so much uncertainty.
Not that I agree with this new policy, I think this will be a win for UA. At the moment I'm unaffected, easily spend 10K and required to buy through a US based carrier. However, I don't like the erosion of benefits and I doubt this will be the last reduction in service we'll see. No idea where the bottom might be since the merger.
#58
Join Date: Apr 2013
Location: NYC/WAS
Programs: UA GS, AA EXP, DL '90s PM, now FK (Flying Kettle)
Posts: 541
But I agree with the posts that say that MR folks are not the main targets of PQD, but rather people flying *A partners and crediting to MP. Currently they get the full benefits of the UA program while sending profitable premium cabin money elsewhere (and, dare I say it, occasionally getting slightly better product in the bargain ).
#60
Join Date: Sep 2005
Location: JZRO
Posts: 9,169
There are 365 days in most years.* If we have an average of 100 mileage runners per day then we're looking at 36,500 mileage runs per year. That seems low to me. However, if we have an average of 1000 mileage runners per day, then we're looking at 365,000. That seems high to me.
But even at that high mark, mileage runs constitute a drop in the travel bucket. And with United's "encouraging" mileage runners to acquire UA-branded credit cards (with high minimum spends), that enhanced revenue will further blunt any impact mileage runners may have, be they numbered in tens or hundreds of thousands.
RNE, opining that United is not an airline, but a fulfillment house for Chase.
*Once I ascend from demigod to god, I'll slow the Earth's orbit to 360 days composed of twelve 30-day months, and make life easier for everyone, especially the Babylonians.
But even at that high mark, mileage runs constitute a drop in the travel bucket. And with United's "encouraging" mileage runners to acquire UA-branded credit cards (with high minimum spends), that enhanced revenue will further blunt any impact mileage runners may have, be they numbered in tens or hundreds of thousands.
RNE, opining that United is not an airline, but a fulfillment house for Chase.
*Once I ascend from demigod to god, I'll slow the Earth's orbit to 360 days composed of twelve 30-day months, and make life easier for everyone, especially the Babylonians.