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Do You Think UA Will Lose a Lot of Revenue With Fewer MR?

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Do You Think UA Will Lose a Lot of Revenue With Fewer MR?

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Old Jul 1, 2013, 1:33 pm
  #46  
 
Join Date: Dec 2010
Location: Tulsa, OK
Programs: AA EXP, UA Silver, SPG Plat, Marriott Plat
Posts: 1,264
This program is targeted at bringing back HVF'ers, not MR'ers.
This really backfires if that's the real thing because every program will go for it so it comes down to which program offers the best benefits to the high end flyer.
fieldeng is offline  
Old Jul 1, 2013, 1:37 pm
  #47  
 
Join Date: Jul 2010
Location: London, UK
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Posts: 2,372
Originally Posted by luv2ctheworld
I agree the PQD policy doesn't really target MR'ers in the purest sense. Instead, I think this is more likely to impact the business traveler that is willing to take a MR (or few) to get to the next level of status or maintain the current status.

These people will now have to give a long hard look at whether it is worth paying out of their own pocket for the status (because their business travel isn't going to get them past the PQD threshold).

Now it may not be worth taking the MR because the cost/gap is too great to justify flying on the own dime to make up for the difference.

This could lead these people that are impacted to look elsewhere (namely AA, as DL has a similar requirement). Though with DL, their hard/soft product is generally nicer.
But I still think those people are at the margins. To go to the effort of setting this up it has to be about a larger trend that UA are trying to kill off where a lot of people are paying UA much less that 10 cents per PQM. My suspicion would be people who split their travel domestic UA, int'l *A; or leisure UA and business *A. Although large volume, discount corporate travel might also be part of it (perhaps where they have large corporate contracts and they give GS/1k to a few higher ups and the rest will no longer have status).

The only thing that confuses me is why DL did it first, the ST network is too poor to have the kind of distorting effect that *A business travel has on UA? Perhaps my second explanation is more likely?
alex_b is offline  
Old Jul 1, 2013, 1:42 pm
  #48  
 
Join Date: Feb 2009
Location: The World.
Programs: UA MP/UC - "RIP Tulip Plat"
Posts: 1,225
Originally Posted by hockey7711
I don't have to fly at all so technically ALL of my revenue is from mileage runs for status. Needless to say, that will decrease as it will no longer be worth the spend to get to 1K for me.
LOL this is the funniest statement ever. What's the point of status if you don't fly?
UAL4life is offline  
Old Jul 1, 2013, 1:43 pm
  #49  
 
Join Date: May 2012
Programs: UA IK, Hyatt Plat, Avis PP
Posts: 225
Originally Posted by fieldeng
This really backfires if that's the real thing because every program will go for it so it comes down to which program offers the best benefits to the high end flyer.
Correction, every domestic program may eventually go for it. I don't believe foreign carriers will. They base their FF program's on fare class and EQM. UA is forcing HVF'ers to choose between UA & the world, not between other domestic carriers.

However, MR'ers are now being forced to consider you statement above.
jlivengo is offline  
Old Jul 1, 2013, 2:22 pm
  #50  
 
Join Date: Oct 2005
Location: SEA, OGG(I wish)
Programs: was UA 1K now Gold, cuz UA 1.3 MM; HA,DL,AS (no status in these), Marriott Gold
Posts: 1,238
Originally Posted by mgcsinc
I can just see it:

"Hello, I'm a new poster to the GoBlue forums, but I'm hoping you all can help me a bit. I have expert mode enabled and I'm trying to book a ticket for this Sunday's game. I see that there are 5 G class tickets available, but the website is only offering me M class! What gives?!?! Does this have something to do with the warning message I ignored when I enabled expert mode? I thought expert mode would help me get cheap tickets!!!"
Very clever. Oh BTW, Michigan (UofM) football games are played on Saturdays. And yes, I've noticed some inconsistent UA fares depending on whether I'm logged in as myself or just doing a (hopefully anonymous) web query, aka, you can run but you can't necessarily hide?
BH62 is offline  
Old Jul 1, 2013, 2:23 pm
  #51  
 
Join Date: Jun 2012
Programs: UA Platinum
Posts: 252
Originally Posted by jlivengo
As a few others have pointed out, this new PQD requirement is not targeted at MR'ers. They are purely an incidental/secondary casualty. This is mainly targeted at the US based int'l business market. ... This program is targeted at bringing back HVF'ers, not MR'ers.

This is a huge gamble by UA requiring the purchase of airfare on 016 ticket stock. They are forcing them to choose one carrier or the other. It'll be interesting to see how the business community responds.
I basically agree. The ticket stock requirement is a sea change here because it alters the relationship between miles earning and status on *A. The big goal here is to increase the UA spending of *A flyers along the intensive margin. The gamble is whether that increase will override the revenue loss from current/potential elites unwilling to pay a loyalty premium due to not hitting the PQD marks. This gamble looks much more attractive in the current consolidation environment and the defection of US to AA (due to lack of FF program competition from a US based *A alternative). As I wrote in a post on the bigger thread, the design of their program makes me think they are underestimating the potential negative consequences of introducing so much uncertainty.
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Old Jul 1, 2013, 3:34 pm
  #52  
 
Join Date: Jan 2008
Location: SF Bay Area
Programs: UA 1K MM, Marriott Life Plat, various others of little note
Posts: 2,763
Originally Posted by TonyBurr
Since Jeff has instituted the revenue requirement for status I would imagine there will be a significant decrease in Mileage Runs. Although we can never know a Dollar amount what level of decreased revenue will occur - insignifcant, signficant, or a lot?
"a lot" is in the eye of the beholder, but typical MR fares are not the ones they want to be selling and the would be probably be happy to reduce capacity and eliminate them if they could. I think of MR fares being the seats they put on sale when they realize their otherwise going to go empty.

So I don't think they're worried about losing MR purchases. Right or wrong, I think they think those fares aren't worth selling in the first place and they have no interest in attracting anybody who makes a practice of pursuing them.
Boghopper is offline  
Old Jul 1, 2013, 4:49 pm
  #53  
 
Join Date: Oct 2012
Location: NYC
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LOL this is the funniest statement ever. What's the point of status if you don't fly?
Apparently enough for people to pay 2-3 cpm for miles worth <1.5cpm

Obviously the status "means something" to those making this deal
LaserSailor is offline  
Old Jul 1, 2013, 4:52 pm
  #54  
 
Join Date: Aug 2012
Location: Charlottesville
Programs: UA Gold, VX Gold, AA PLT, DL Gold, MR Gold, HH Diamond, Hertz 5* Gold
Posts: 469
Originally Posted by mgcsinc
If the latter, mere leisure travel is not "technically" mileage running, despite what some business travelers here seem to think.
Those "business travelers" are playing with OPM.

I wanted to visit the Pacific Northwest this summer for a week or two. I considered buying a $500+ transcon fare with my own money. Then, United offered $193 MR fares. Which one do you think I took?
vandrei is offline  
Old Jul 1, 2013, 7:49 pm
  #55  
 
Join Date: Mar 2001
Location: Colorado Springs, CO
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Posts: 1,200
Originally Posted by rankourabu
I dont understand this exxageration of the MR phenomenon. How many people do MRs at any given day on the grand scheme of things, 100 a day maybe? Its such an insignificant number of people.
What a stab-in-the-dark comment. Some people have absolutely no clue.
ColoBill1 is offline  
Old Jul 1, 2013, 8:19 pm
  #56  
 
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Originally Posted by vandrei
I wanted to visit the Pacific Northwest this summer for a week or two. I considered buying a $500+ transcon fare with my own money. Then, United offered $193 MR fares. Which one do you think I took?
Originally Posted by Boghopper
"a lot" is in the eye of the beholder, but typical MR fares are not the ones they want to be selling and the would be probably be happy to reduce capacity and eliminate them if they could. I think of MR fares being the seats they put on sale when they realize their otherwise going to go empty.

So I don't think they're worried about losing MR purchases. Right or wrong, I think they think those fares aren't worth selling in the first place and they have no interest in attracting anybody who makes a practice of pursuing them.
But if they wanted to reduce capacity and raise fares they could do so without introducing PQDs. They are trying to drive a behaviour amongst a segment of flyers that they can't achieve by changing their underlying fare basis. Eliminating $193 trans-cons has no connection to PQDs that I can see.

Originally Posted by ColoBill1
What a stab-in-the-dark comment. Some people have absolutely no clue.
I'd be amazed if the guess of 100 MR per day is off by more than an order of magnitude and that still wouldn't be a noticeable number of passengers for UA.
alex_b is offline  
Old Jul 1, 2013, 8:44 pm
  #57  
 
Join Date: May 2012
Programs: UA IK, Hyatt Plat, Avis PP
Posts: 225
Originally Posted by waxearwings
I basically agree. The ticket stock requirement is a sea change here because it alters the relationship between miles earning and status on *A. The big goal here is to increase the UA spending of *A flyers along the intensive margin. The gamble is whether that increase will override the revenue loss from current/potential elites unwilling to pay a loyalty premium due to not hitting the PQD marks. This gamble looks much more attractive in the current consolidation environment and the defection of US to AA (due to lack of FF program competition from a US based *A alternative). As I wrote in a post on the bigger thread, the design of their program makes me think they are underestimating the potential negative consequences of introducing so much uncertainty.
I should also add that I believe UA is trying to entice the MR'ers to sign up for a Chase CC as well. Between the HVF'ers, the expected growth of the UA Chase CC base, and the exclusion of foreign based flyers, the risk seems to be justified.

Not that I agree with this new policy, I think this will be a win for UA. At the moment I'm unaffected, easily spend 10K and required to buy through a US based carrier. However, I don't like the erosion of benefits and I doubt this will be the last reduction in service we'll see. No idea where the bottom might be since the merger.
jlivengo is offline  
Old Jul 1, 2013, 10:56 pm
  #58  
 
Join Date: Apr 2013
Location: NYC/WAS
Programs: UA GS, AA EXP, DL '90s PM, now FK (Flying Kettle)
Posts: 541
Originally Posted by alex_b
I'd be amazed if the guess of 100 MR per day is off by more than an order of magnitude and that still wouldn't be a noticeable number of passengers for UA.
You really think so? After hearing in these forums from the number of 1Ks looking to "top off" their miles esp. towards year end, you think 100-1000 TOTAL in the system is about right? Even if you're just counting "pure" mileage runs, not discretionary trips that wouldn't have been taken except for the mileage, I'd say that's low. In December, WAY low.

But I agree with the posts that say that MR folks are not the main targets of PQD, but rather people flying *A partners and crediting to MP. Currently they get the full benefits of the UA program while sending profitable premium cabin money elsewhere (and, dare I say it, occasionally getting slightly better product in the bargain ).
AlreadyThere is offline  
Old Jul 1, 2013, 11:33 pm
  #59  
 
Join Date: Feb 2012
Posts: 2,933
Never mind!

Last edited by LilAbner; Jul 2, 2013 at 1:13 am
LilAbner is offline  
Old Jul 2, 2013, 6:08 am
  #60  
RNE
 
Join Date: Sep 2005
Location: JZRO
Posts: 9,169
There are 365 days in most years.* If we have an average of 100 mileage runners per day then we're looking at 36,500 mileage runs per year. That seems low to me. However, if we have an average of 1000 mileage runners per day, then we're looking at 365,000. That seems high to me.

But even at that high mark, mileage runs constitute a drop in the travel bucket. And with United's "encouraging" mileage runners to acquire UA-branded credit cards (with high minimum spends), that enhanced revenue will further blunt any impact mileage runners may have, be they numbered in tens or hundreds of thousands.

RNE, opining that United is not an airline, but a fulfillment house for Chase.

*Once I ascend from demigod to god, I'll slow the Earth's orbit to 360 days composed of twelve 30-day months, and make life easier for everyone, especially the Babylonians.
RNE is offline  


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