Presentation: Merging Two FFPs
Jan 8, 2013 | 10:57 am
#1
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Presentation: Merging Two FFPs
Found this one the site of one of the airline conferences. Doesn't share a lot of what we don't already know, but it may be of interest to some.
Combining the Best of Two Loyalty Programs
The slide showing the concentration of FFP members is interesting, but again nothing earth-shattering. What's perhaps most telling is how little they actually have under "lessons learned" ... but maybe the title of the presentation would have given that away.
Combining the Best of Two Loyalty Programs
The slide showing the concentration of FFP members is interesting, but again nothing earth-shattering. What's perhaps most telling is how little they actually have under "lessons learned" ... but maybe the title of the presentation would have given that away.
Jan 8, 2013 | 11:38 am
#3
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i think the page on mobility is a pretty key one. part of my job involves this kind of technology and the trends behind mobility across the board in the consumer and retail sectors are huge, both in terms of mindshare and revenue opportunities. it's interesting to see which companies are jumping full on into them and which are hesitant. with the airlines i think they're still very much in their nascent stages. UA's is somewhat functional. AA's is less visually dumpy. interesting how UA still has no dedicated ipad app. going forward how the airlines choose to embed functionality to further monetize their customers through mobile channels is going to be interesting. i think it's important and i think UA sees that. whether or not they can act on that from a technology perspective is another question.
Jan 8, 2013 | 7:58 pm
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a 5th grader could have come to most of the conclusions presented. maybe UA is recruiting interns from grade schools as a further $ savings mechanism.
Jan 8, 2013 | 9:03 pm
#6
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Lovin' the slide with:
Lessons learnt
Proactively communicate with customers to explain changes and drive engagement
Technology impact is very significant. Plan for every possible contingency
Dont underestimate impact of systems and policy changes on frontline employees
Proactively communicate with customers to explain changes and drive engagement
Technology impact is very significant. Plan for every possible contingency
Dont underestimate impact of systems and policy changes on frontline employees
Jan 9, 2013 | 4:33 am
#8
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Let's be honest. Not everything with OP is bad, such as:
1. Extended CPU routes coverage.
2. Elimination of StarNet Blocking
3. Ease of award booking (I guess you all remember the difficulty of using the old website booking award tickets)
4. A major target you can blame when everything with UA fall apart...
1. Extended CPU routes coverage.
2. Elimination of StarNet Blocking
3. Ease of award booking (I guess you all remember the difficulty of using the old website booking award tickets)
4. A major target you can blame when everything with UA fall apart...
Jan 9, 2013 | 5:40 am
#9
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Jan 9, 2013 | 5:48 am
#10
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