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Wow, they're sure selling a lot of upgrades

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Old May 14, 2012, 6:40 pm
  #1501  
 
Join Date: Aug 2008
Location: DEN
Programs: Recovering after 7 years of UA 1K, Still UA Silver (Which means nothing), Marriott Lifetime Plat Pre
Posts: 1,950
Last week they dropped the $325 upgrade price they had been offering for my BOS-DEN flight this Thursday to $200, even sent an e-mail as bait. This weekend, just before the 1K 96 hour window the buy-up dropped to $150, no upgrades were processed and F was 9, and 10 seats showed open. Today F was still 9 and 10 seats showed, and then an e-mail went out offering an $89 upgrade, F dropped to 1 and a lot of seats opened up in Y. Now the buy up is $896. I am on a Q fare, the buy up to M is around $325, so this is not the M-up they are offering. I checked my flight next Thursday, and they are already offering the $89 buy-ups on it. Out of curiosity I took the bait and it booked into P. I tried some future bookings in F out of curiosity, and P is being offered for less than R/T M in economy. On some of my flights, all that’s left is H and Q, and the P fare is more than Q, and less than H. So now it appears they are not actually selling upgrades, but they are selling discount F for less than a non-instant upgradable Y fare. First Class is cheaper than Economy these days. I just don’t get it anymore.
emanon256 is offline  
Old May 14, 2012, 6:50 pm
  #1502  
Suspended
 
Join Date: Jul 2010
Location: JHW
Programs: United Premier 1K, GE/Nexus, Hertz Pres Circle, Marriott Platinum, Hilton Diamond, Holiday Inn Plat
Posts: 462
Is there a time frame for R inventory to open up or am I crazy for checking 2-
3x day 6 days out?
Continental250K is offline  
Old May 14, 2012, 7:05 pm
  #1503  
 
Join Date: Dec 2010
Location: Chicago
Programs: AA EXP, UA former 1K (1.9MM and gone), Marriott LT Plat, Hilton Diamond, SPG Plat
Posts: 1,111
Yes, encountered that myself while wondering why my ORD-MSP upgrade wasn't clearing with R5 availability showing. I noticed that an H-up fare booking immediately into First cost just $16 more than the cheapest fare they offer with a 7-day advance purchase, $129 less than the M fare and $497 less than Y.
NiceLanding is offline  
Old May 14, 2012, 8:15 pm
  #1504  
 
Join Date: Oct 2009
Programs: UA 1K, Hilton ♦ , Hyatt Carbonado, Wyndham ♦, Marriott PE, "Stinking Bum" elsewhere.
Posts: 4,998
Originally Posted by emanon256
Last week they dropped the $325 upgrade price they had been offering for my BOS-DEN flight this Thursday to $200, even sent an e-mail as bait. This weekend, just before the 1K 96 hour window the buy-up dropped to $150, no upgrades were processed and F was 9, and 10 seats showed open. Today F was still 9 and 10 seats showed, and then an e-mail went out offering an $89 upgrade, F dropped to 1 and a lot of seats opened up in Y. Now the buy up is $896. I am on a Q fare, the buy up to M is around $325, so this is not the M-up they are offering. I checked my flight next Thursday, and they are already offering the $89 buy-ups on it. Out of curiosity I took the bait and it booked into P. I tried some future bookings in F out of curiosity, and P is being offered for less than R/T M in economy. On some of my flights, all that’s left is H and Q, and the P fare is more than Q, and less than H. So now it appears they are not actually selling upgrades, but they are selling discount F for less than a non-instant upgradable Y fare. First Class is cheaper than Economy these days. I just don’t get it anymore.
This is what Jeff calls, "a revenue enhancement". It's brilliant in its simplicity:

First, you con elites into thinking that they might get a CPU, so they buy higher bucket fares to increase their chances; then you have a big sale on FC seats for everyone and sell a few for less than Y; then you have a Dutch Auction on upgrades and nearly sell-out when the price gets downright cheap"; and then, a last-minute flyer pays-up to upgrade his Y-fare; and, in the end, the lowly elite sits in Y and the kettles sit in F. It's brilliant!
zombietooth is offline  
Old May 14, 2012, 9:39 pm
  #1505  
 
Join Date: Jun 2007
Location: YVR SFO
Programs: UA G
Posts: 4,866
Originally Posted by ksandness
It would make more sense to set a single Y fare that covered operating costs and stick to it unless one's planes were really empty. No more trying to lure the so-called "kettles" with suicidally low fares, no more gouging the same-day travelers with murderously high walk-up fares.
WN is doing this and rocking the socks off UA. Their full-Y is quite reasonable and their discount fares tend to be slightly higher than UA. It's working out well for them.

(I speak to their intra-CA and CA-Vegas routes; no comment elsewhere in the US)

Originally Posted by emanon256
I just noticed that ToDs are actually listed on the "New Untied"s website. On the buy-ups page, it states:



I want to know where they are offering $19 buy-ups?

Link
Perhaps they're talking about the E+ upgrade?

Originally Posted by SFO777
June 2, SFO-DEN First (P class) is now down to $338 OW vs. $190 Y.
I will probably take it instead of hoping for a gate upgrade or miracle mechanical like this past week.
But will definitely be a lot smarter this time by ordering lunch-to-go from Yankee Pier.
Really? Yankee Pier when you could otherwise have Andale's awesome burrito?

Last edited by iluv2fly; May 14, 2012 at 10:13 pm Reason: merge
unavaca is offline  
Old May 14, 2012, 9:56 pm
  #1506  
 
Join Date: Dec 2009
Location: BWI/IAD
Programs: UA 1K 0.94MM, Marriott Titanium
Posts: 521
Originally Posted by unavaca
Really? Yankee Pier when you could otherwise have Andale's awesome burrito?
Which burrito is the best?
Minnesota Bruin is offline  
Old May 15, 2012, 12:56 pm
  #1507  
 
Join Date: Jan 2010
Location: New Jersey
Programs: UA Plat 1MM, Hyatt Plat, SPG Gold/SVN 3 Star Elite, ICG Plat Ambassador
Posts: 242
TOD questions

So I was the last one upgraded on a Friday flight EWR-MSY, but the web site was offering $139 upgrades the day of, and day before. My partner was not upgraded with me (and less-than-happy), but if I had known I would have sprung for the $$$ for her. What is the rule with these paid upgrades for all?

As a side note - just upgraded a US flight tomorrow for $60...and I have zero status other than *G. Guess it's not just UA...
psfcfa is offline  
Old May 15, 2012, 1:03 pm
  #1508  
FlyerTalk Evangelist
 
Join Date: Apr 2008
Location: LGA/JFK/EWR
Programs: UA 1K1.75MM, Hyatt Globalist, abandoned Marriott LTT (RIP SPG), Hertz PC
Posts: 21,170
There are no rules, no consistency whatsoever, and no official word from UA on what they're planning to do about it
UA-NYC is online now  
Old May 15, 2012, 1:09 pm
  #1509  
 
Join Date: Apr 2010
Location: IAH
Programs: UA/CO-GS/PPlat,AA-Gold,SPG-Plat,Hilton-Diamond,Marriott-Plat,Hertz-Pres_Circe
Posts: 824
Revenue from misc fees & TOD is WAY up, along with $mi$ek's pay. All will likely continue to go up, not down.
Red_Rob is offline  
Old May 15, 2012, 9:08 pm
  #1510  
 
Join Date: Oct 2000
Location: Los Angeles, CA, USA
Programs: UA Gold, DL Plat, SPG Gold, Hilton Gold, Marriott Silver, Hertz PC
Posts: 543
I'm engaging in atrocious behavior (and I like it)

I know there's no shortage of threads around this topic, but I felt compelled to 'come clean'. MP member since the late 90's. Was a 1K for about 6 years before switching career paths, flying AS (while living up in the Pac NW), and now Premier Silver (but probably getting close to Star Gold by year's end at the pace I'm on).

I'm guilty of giving Smisek TODs to sit in first class for a little over $200 each flight between LAX/SFO and IAD each month (and a couple of other random city pairs, as well). I've only NOT been offered the $219 upgrade option one time (IAD-SFO), and slummed it in 7E on the 752. I feel guilty for obvious reasons--I know that under the old system (that treated me very well in my 1K years)--I would have needed to carefully plot the use of my upgrade instruments and hope that I played my reservation cards right. Now, it seems that I can book darn near any flight between these elite-heavy city pairs, and for a couple of hundred bucks, I sit up front (my employer pays for the tickets...and those tickets run the gamut from S and T fares to M, but never Y or B--try as I might!).

I guess I've fallen into the trap of paying $438 of my hard-earned money each month for a benefit that I once needed to earn with a lot of BIS miles and carefully-crafted booking strategies. I know I took some 1K or GS's seat on the 6 a.m. from LAX to IAD this past Monday morning (on a A319, no less!)...and I felt bad about it (at least for a second or two on this heavily-oversold flight...but the omelette and cinnamon roll really hit the spot!). This Wednesday night, I've got my seat on the evening BOS-LAX departure...another $219 gone (but 6 plus hours of relaxation that I'd struggle to find in the back as a lowly Premier--not many seats left in E+ when I checked in). It's just wrong that I can't even book E+ until 24 hours out from the flight, yet, at the same time that I can finally hope to get a decent COACH seat, I can almost always just 'upgrade' to First in exchange for a little bit of cash--at the expense of much more loyal, high-spend flyers. Anyway, Smisek's strategy may be short-sighted, but I'm sorry that I'm only engaging in behavior that reinforces this terrible system that really puts immediate cash in hand over anything else.

I feel much better now, but still apologize for my behavior.
JohnnyGlobal is offline  
Old May 15, 2012, 9:19 pm
  #1511  
 
Join Date: Mar 2008
Location: physically ORD/mentally HNL
Posts: 130
I'm engaging in atrocious behavior (and I like it)

I am BITTER because I have not been offered the TOD but going SNA>ORD tomorrow I will be sitting in the slums- row 28. I literally cannot recall the last time I sat in E- no reason to be silver
Dammmmm Smisek
HNL2ORD is offline  
Old May 15, 2012, 9:26 pm
  #1512  
 
Join Date: Jul 2004
Location: HNL
Programs: United Gold
Posts: 1,581
Originally Posted by JohnnyGlobal
I feel much better now, but still apologize for my behavior.
No apologies necessary, were I in your shoes I'd do the exact same thing.
love_to_travel is offline  
Old May 15, 2012, 9:45 pm
  #1513  
 
Join Date: Jan 2005
Location: New York, NY
Programs: UA, AA, DL, Hertz, Avis, National, Hyatt, Hilton, SPG, Marriott
Posts: 9,452
Originally Posted by JohnnyGlobal
at the expense of much more loyal, high-spend flyers. Anyway, Smisek's strategy may be short-sighted, but I'm sorry that I'm only engaging in behavior that reinforces this terrible system that really puts immediate cash in hand over anything else.

I feel much better now, but still apologize for my behavior.
Are you willing to share what kind of fares you normally travel on? More often than not, I find advance-purchase fares (w/o Saturday overnight) in the IAD-LAX market to be around $400-500. Without defending the program (because I don't like it either, and I've voiced that sentiment to certain people), I do not find it unreasonable for a Silver paying nearly $1000 roundtrip for a domestic flight to find himself in first class a fair amount of the time.

Buy-ups that result in a customer doubling his business in a given transaction are a good thing for the company. It's the $59 "special offer" upgrades offered to non-elites on L fares (with 20+ names on the list) that are virtually indefensible, in my view. That said, I have not yet experienced this phenomenon, but I hear it on FT, so it must be true!
EWR764 is online now  
Old May 15, 2012, 10:09 pm
  #1514  
 
Join Date: Oct 2000
Location: Los Angeles, CA, USA
Programs: UA Gold, DL Plat, SPG Gold, Hilton Gold, Marriott Silver, Hertz PC
Posts: 543
Most of my roundtrips are between $400 and $600. My BOS-LAX flight on Wednesday night is an "E" fare class, one-way ticket that was booked in combination with a "B" fare on a US Airways Shuttle flight...so not sure exactly how the fare broke down between the two segments, but it was a more expensive ticket than I typically book. So United is roughly doubling the revenue that they get from me/my employer by selling me these $219 upgrades in each direction...I guess everyone in that equation is happy (I end up paying $800 - $1000 for a first class seat that MIGHT have otherwise gone as a 'free' upgrade to a higher-level elite that *only* paid $700 for their ticket, for example).
JohnnyGlobal is offline  
Old May 16, 2012, 12:56 am
  #1515  
 
Join Date: Apr 2009
Location: SFO
Programs: UA 1K MM
Posts: 97
I've flown SFO-IAD several times this year, mostly W fares at $500-600. Have never been offered a ~$200 buy-up to F. Have sat in E+ each time. Still waiting for my unused RPUs to be refunded. Have learned to not even try to apply a RPU unless there is R inventory open for immediate upgrade. BTW, 1k here.

No offense to the OP, I'd do the same in their shoes, but this is one of the things seriously wrong with the new UA.
higgsjoa is offline  


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