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Old Jan 3, 2005 | 11:21 am
  #16  
JerryFF
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Originally Posted by richard
I don't like the way I feel when I use the coupons either. And many restaurants we enjoy are small, marginal family operations that can ill afford not to have all the business possible -- I always feel guilty using the coupons at such places anyway. So that's why we don't use the book.
As a co-owner of a small business with a narrow profit margin, I can assure you that business owners are thrilled when you use a coupon. It is one of the most accurate ways to evaluate the effectiveness of advertising. Very few people come in and say, "We are here because we saw your ad..." Businesses spend significant amounts of money on advertising and need a way to assess its value. Besides, the value of the coupon is already calculated into the business's advertising budget. If you really feel bad about using the coupon, tell the owner you saw it but you didn't want to use it.
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