Hello Flyertalk community!

My name is Antoni and I am an EMBA student at IMD Business School conducting academic research on how experienced travelers plan their leisure trips.

For this study, I’m particularly interested in hearing from women aged 40+ who typically plan at least 3 leisure trips per year, since they often play a central role in travel planning. The conversation will be a confidential 45-minute, one-on-one interview focused purely on your personal travel planning journey.

There’s no sales and no concept testing involved - just your experiences, what works, and what can be frustrating. As a thank-you, I’ll provide a small gift card.

I hope this request fits within the spirit of the community rules - if not, please let me know and I’ll be happy to adjust or remove it.

If you’d be interested, please DM me. Thanks so much!

I'm not in my 40's but closing in- 37 going on 38 in a few months. Not sure if I qualify but could offer you information if I fit the criteria.

Thank you,

That would be great.
I hope is not against the rules to send you a meeting link via DM.
If you choose a time and date from there, i would be very happy to talk to you.

Looking forward
Antoni

You should promise to share your findings in Flyertalk. Otherwise, the original post is spam.

im curious how did you arrive at this conclusion?

Agreed. Until the poster agrees to share his/her findings on this thread then I will actually respond with my availability. My time is limited too

Might as well be doing surveys on sites that actually pay me a few dollars for each completed one for extra chump change to fill my time when stuck in traffic.

Thank you all for the thoughtful responses and questions. Just to clarify - this project is purely for educational purposes as part of my EMBA assignment, and I’ll be happy to share the insights once I’m done.

Regarding how I landed on the “women 40+ who plan 3+ trips a year” focus – the assignment requires us to choose a clear, narrow segment, and my choice was informed by online research showing that women often play the lead role in trip planning. For example, a recent study reported that 82% of travel decisions are made by women (see hertelier dot com: New Study: 82% of Travel Decisions Made By Women).
Wish you all a great day.

Since the original poster (OP) does not have enough FlyerTalk posts to include a link in a comment, I will do so.

https://www.hertelier.com/post/82-pe...-made-by-women

Alright, I will respond with my schedule.

Thank you all,

Very glad to meet such a great community.
Just to add, my target is 8 interviews on the topic, so don’t be shy to let me know if you feel like helping out.

Have a great week ahead.

The destination might be selected by a woman but maybe the man knows about frequent flyer miles then gets to work to plan that part?

I am frankly overqualified for this request. That said, I will absolutely admit that I am not the typical female over 40 that this survey is probably looking for as I have a pretty independent streak for decades, even if traveling with others, so what is going to bother the typical female your consultation is aiming at, is very likely to not remotely be an issue for me. And along that line, I really got a chuckle out of the post ahead of me (no offense to the poster)