Like him I will never understand why people pack important medication in their luggage. A few years ago I was standing next to a couple in line waiting at the lost luggage desk and they were very angry\worried about missing the medication that was in their checked bags. Seems to me that if I needed to take several pills a day to stay alive and healthy I would not put those in a situation where its well known they could go missing or be seriously delayed.

Well, I don't know about you but I don't usually don't handle hundreds of other bags before mine, heft it onto a conveyor belts or stack a lot of other heavy bags on top of it. Not saying right or wrong but I think it would be pretty easy to agree that what the airlines have to do with them is quite often different and likely more arduous then what we do with them

I don't know this for a fact but I would also imagine that was more directed at people who buy the cheapest luggage, over stuff it and then complain to the airlines about it not holding up well.